A few days ago, I was chatting with a former colleague in San Francisco, California - he works in the planning department of a prominent advertising agency in Lagos, and was vacationing in the US for the summer. Naturally, our gist had revolved around current events and trends in the Nigerian media and advertising industry, especially given the country's poor representation at the recently concluded 57th Cannes Lions International Advertising Festival.
By Franklin Ozekhome 14 Jul 2010 09:16
Three decades ago, there was a big boom in the Nigerian video rental industry. Parents and guardians that could not afford regular purchase of VHS movies to satisfy the increasing tastes of movie aficionados at home were given a way out. Renting of video cassettes was in. With as little as 50 kobo (US$0.33), one could rent any movie from a growing number of video shops.
By Franklin Ozekhome 21 Apr 2010 12:00
The past few years in the Nigerian marketing, communications industry has been exciting as the status-quo has become radically bent, with the young seeking to diferentiate themselves from the ‘old masters.' In seeking to be creative for creativity-sake, they fail to encourage clients to create, promote, project, advance and endorse their points of view.
By Franklin Ozekhome 8 Oct 2008 09:41