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 [Dawn Rowlands] Choosing an agency is in many cases is like trying to choose a date or the best possible financial investment for your lump sum of cash. Do you choose a 90-day call account? Do you look at a long-term five-year investment with market related annual increases? Do you check to see if there is an annual cash back bonus? How do you know that the investment will work for me? These are difficult questions and even harder one's to answer. Who knows what tomorrow or next month will bring in the world of advertising and media?
| [Dawn Rowlands] The biggest effect of the digital revolution is the removal of any degrees of separation between the consumer and anything out in the marketplace. Whatever consumers wish to access or get information on is now just a click away - be it on a mobile device or a personal computer. This has and will continue to have profound and cataclysmic effects on almost every existing industry, and none more so than the advertising industry. |  [Dawn Rowlands] Africa is a mobile-first digital environment with 55% of the continent's 1 billion people having mobile phones. In South Africa mobile internet penetration is 70%, whilst desktop internet penetration sits at only at 11%, whereas in Nigeria mobile and desktop penetration are both over 20%.
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