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Patrick Carmody's profile on Bizcommunity

Patrick Carmody is head of strategy at Thumbtribe (www.thumbtribe.co.za; thumbtribe.mobi; @thumbtribebiz) and spent 12 years at leading communications agencies in South Africa and the UK. His interests lie in local/mobile/social innovation, user-experience design and systems-driven leadership. Email him at and follow @paddycarmody on Twitter.
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Meet me at the 'ZMOT'

[Patrick Carmody] YAY, ANOTHER ACRONYM! Heck, I know, but here goes: so ZMOT is a term coined by Google and it refers to the actions we take once we have been stimulated to act by marketing stimuli.

Posted 1 year ago | Like (2)
The unsexy secret of great service: containing the system

[Patrick Carmody] What do McDonalds, my favourite restaurant, Woothemes and Audible.com have in common? They all offer excellent service in their respective categories and 'customer expectation sets' and they all contain the offering, thereby limiting the chances of pain points in the customer experience.

Posted 1 year ago | Like
Experience mapping: the new frontier in brand leadership

[Patrick Carmody] As a brand leader do you have a map of your optimal brand experience? Does your team have an ideal vision for each part of your brand experience? Do all of the 'shapers' of the brand experience understand the part that they play in executing against this vision?

Posted 1 year ago | Like (1)
Patrick Carmody commented on Experience mapping: the new frontier in brand leadership
As far as customer service and call centre environments go it is used but should be acknowledged at a more holistic level. Very tough to get it right - I like the look of the customer journeys model :)
Posted 1 year ago | Like
Marketing: cloudy, with a chance of meatball sundaes

[Patrick Carmody] In the words of Seth Godin,a lot of marketing these days looks like a meatball sundae, with your core offering being the meatballs and the topping being blogs, twitter, viral ads and product placement. Doesn't anyone feel the need to get back to basics?

Posted 3 years ago | Like
Patrick Carmody commented on Marketers must look deep into new consumer's soul
We are exposed to more commercial content than ever and collectively most of these messages form a common, pervasive & shallow narrative: 'buy me' and you will be(happier, more popular etc.)

if there is a link between the messages we allow into our collective consciousness and our direction as a species are we heading towards a consumption fuelled end?
Posted 3 years ago | Like
To know it is to love it

[Patrick Carmody] If this statement rings true after your brand name, you have a holistic approach to brand-building.

Posted 3 years ago | Like
Patrick Carmody commented on Is your brand sick or healthy?
if an individual makes loads of money but harms on the way do we not vilify them? when this individual is a company should this be any different?
Posted 3 years ago | Like
Banning the word brand

[Patrick Carmody] Gather around, adfolk, this is big. We gonna be changing some of our adspeak now. Seeing that the concept of brand is far too veiled in mystique and jargon, let's try this. Let's drop this word brand and start talking about experience for staff and customers. Everything visual we can call visual identity design.

Posted 3 years ago | Like
Google killer, brand killer

[Patrick Carmody] On an infamous Friday in 1993, Marlboro rocked the business world by slashing the price of its premium brand - a mini-crash ensued as all brands were suddenly deemed brittle. ‘Marlboro Friday' has since proved to be a wobble rather than a seismic shift as brands have continued to command healthy and often increasing profit margins over a sustained period. The recent launch of search engine Cuil (28 July 2008), although seemingly innocuous, again raises some Marlboro Friday-type questions around the value of brands, this time in the Web 2.0 economy.

Posted 4 years ago | Like

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