Janice Spark is a managing partner at advertising and PR agency Idea Engineers (Facebook; @ideaengineerssa). Spark, a founding member of Idea Engineers, has directed the marketing efforts of leading global organisations for over 20 years. Contact Janice via tel +27 (0)11 803 0030, email and follow her on Twitter at @janicespark.
Janice Spark is a director and managing partner of Idea Engineers, an advertising and PR agency which she co-founded in 2002. She has directed the marketing efforts of leading global organisations for over 20 years.
Janice's vision was to establish a marketing communications agency that integrates the disciplines of brand strategy, brand communications (above-and below-the-line advertising), reputation management and brand experience (alignment of brand and operations) into a seamless and holistic offering.
[Janice Spark] South Africa is a complicated place - each year outdoes the last in the 'magnitude of change' stakes. And we just know this year will deliver even more surprises. Nonetheless, important trends appeared across the brandscape during 2012. Here I explore the key brand moments of the year just passed, and take a peek at what might be ahead.
[Janice Spark] Looking forward, we can expect a ratcheting up of existing trends throughout 2012. Whether you're a politician, an executive or a consumer, the odds are strong you're going to need to hang firmly onto your hat.
[Janice Spark] The public relations industry, much like other parts of the economy, is going through massive changes, brought about by rapid and continuous evolution in communications technologies. PR professionals are under pressure to keep pace with the changing ways that people are communicating and with adapting their business models to the quick pace of change in a world where information flows faster than ever before.
[Janice Spark] If 2010 could be summed up as soccer, vuvuzelas and national pride, 2011 will be all about the hard work of restoring the economy to sustainable growth, paying attention to environmental concerns and mastering the technologies that are changing the world. Here are a few trends to watch in 2011.
[Janice Spark] The Rugby World Cup (RWC) is finally done and dusted and New Zealand is still abuzz with rugby angst and referee loathing. Interestingly, publications such as the New Zealand Herald have cited many members of the New Zealand public bemoaning "the new professional money-driven age of rugby which has seen rugby become a 'brand'".
[Janice Spark] From analyses of the possible impact of the recently retracted FNB crime campaign to criticisms of FNB's apparent bow to Government pressure, South Africa has been abuzz with different angles on what FNB intended to do, and how it could have been done differently. When viewed from a Brand South Africa perspective, however, the current crime media frenzy also offers important reputation management lessons for brand custodians.
[Janice Spark] From political power struggles to preparations for the 2010 World Cup and the relentless advance of interactive, mobile communications, 2007 looks likely to be another frenetic year in the South African economy. Idea Engineers' managing partner, Janice Spark, examines some of the key movements South Africans can expect on the brand front in the year ahead.
[Janice Spark] Ten years ago, an accounting firm enthusiastically attaching itself to rugby sponsorships would have seemed more than a little out of the character expected from accountants. Today, however, KPMG is an established rugby brand - and just one of many Business to Business (B2B) companies placing emphasis on branding strategies and activities as a means of achieving differentiation in competitive markets.