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| Profile of Dr Nikolaus Eberl |
 When Usain Bolt broke the world record in both the 100- and 200-meter sprints at the World Athletic Championships in Berlin, he became the first man ever since the Olympic Games resumed in 1896 to win the two most prestigious men races during the same event and to go on breaking his own world records in less than a year. So how did this happen? 21 Aug 2009 15:36
| | Dr Nikolaus Eberl |  The author of the bestselling book BrandOvation: How Germany won the World Cup of Nation Branding, and the sequel The Hero's Journey: Building a Nation of World Champions, Dr Nikolaus Eberl holds a PhD from the Free University of Berlin and a Postgraduate Diploma from The Johns Hopkins University, Baltimore. Dr Eberl's research study on Germany's Nation Branding Success Story during the 2006 FIFA World Cup was featured extensively by Carte Blanche (viewers' choice, 1 and 5 July 2007), and he is currently engaged in internal branding for the 2010 FIFA World Cup. Email him at nikolaus@2010analyst.com. |
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