Allison Cooper launched specialist writing and publicity agency Allycats Public Relations (www.allycats.co.za) in 2008. Her 15-year career spans publicity generation, journalism and freelance writing across numerous industries. Email Allison at , follow @AllyCatsPR on Twitter, and connect with her on Facebook and LinkedIn.
A love of words and how they knit together to create a vibrant picture is the driving force behind Allycats PR.
Co-owners Allison Cooper and Cathy Grosvenor have over 30 years of combined experience in journalism, publicity and public relations and we tackle most genres of publicity - covering all media types.
Freelance writing rounds off our services, allowing us - a pair of self-confessed word junkies - to keep our creative juices flowing.
[Allison Cooper] While 2012 will bring another hard year for some brands and their consumers, there are others which will continue to perform really well. In 2012, marketers must seek out trends that not only enable a brand to engage with consumers, but also ensure that they are constantly breaking through the media's gatekeeping role to ensure newsworthy publicity opportunities.