[Gino Cosme] Thanks to social media and user-generated media, individuals like you and I are drawing attention beyond the media to important political insight and opinion that could shape our tomorrows. In America alone, more than 60 million people rely on the Internet for political news and electoral debate. And if a look at South African blog aggregator Amatomu has anything to say, South Africa is abuzz with discussion around issues that affect this country's future.
[Gino Cosme] When it comes to running a social media campaign, here are eight questions that you should ask yourself before starting.
[Gino Cosme] Many people involved in the South African (and global) social media industry will agree that, if anything, these past few years have taught us a lot about web-based content and copywriting, online communities and networks, and marketing and communications on the Internet. But there is a problem that is becoming more and more apparent...
[Gino Cosme] Online success depends on something very important – it requires a multi-tactic approach. I like to consider online strategies as a solution made up of three important web marketing pillars that each work together to achieve strategic objectives, namely a corporate or brand website, ROI-driven web marketing and influence-focused social media.
[Gino Cosme] With Mark Zuckerberg's latest announcement, Facebook is going head to head with Google in exchange for a slice of the online advertising market. This move poses the question, should Google be concerned, and of more relevance to marketers, is the one ad system more superior than the other?
[Gino Cosme] Facebook CEO Mark Zuckerberg earlier this week announced the launch of Facebook Ads, an advertising system that lets businesses connect with their target audience, roll out viral social ads, and track social activity on the site.
[Gino Cosme] I sit in on a lot of communication strategy sessions for strategically determining what communications activity will align with a business's objectives. In these sessions, I am always on the lookout for those elements and tactics that will in a very targeted and consistent manner communicate a business's messaging, but most importantly, speak with instead of to an audience that is willing to engage. And here's the crux. Some agencies just don't get it.
[Gino Cosme] Facebook is becoming one of the most talked-about social networks and web phenomena of the year. One reason is because Facebook is a technically robust, highly flexible, integrated platform that offers relevant content in a very usable manner. And if we think carefully, we realise that Google succeeded for very similar reasons.
[Gino Cosme] Nielsen//Netratings, a benchmark online audience measurement firm, last month unveiled a new metrics system which will replace its prior ranking systems. This move could result in some popular online destinations receiving lower rankings.
[Gino Cosme] Contrary to Kevin van Deventer's belief (see Separating the wheat from the new media chaff), new media does deliver real value, both “in terms of reach and impact”. If the vast majority of the world's communications, marketing, and web experts are saying the same, business owners, marketers, and communicators must start embracing this new “paradigm” if they're to maintain a competitive advantage. And that's the tipping point…