There is absolutely no doubt that the era of the marketer has arrived in the corporate world. That is, for marketers who are prepared to shift massive paradigms.
By Chris Moerdyk 15 Sep 2014 05:33
PR people and their clients need some serious mentoring on how they can both profit once ego and stupidity have been removed from the equation...
By Chris Moerdyk 5 Sep 2014 04:56
Anyone who worked in South African media from the 1960s until 1990, when Nelson Mandela was released from prison, could be forgiven for feeling an ugly, disturbing sense of déjà vu today.
By Chris Moerdyk 3 Sep 2014 14:28
A few years ago, I was lying in bed with one of those inner ear viruses that makes your head spin just by moving your eyes sideways or up and down. (Video)
By Chris Moerdyk 14 Jul 2014 07:52
I wonder how many advertising strategists and creatives actually ever sit down in front of their TV sets and watch a whole evening of programmes?
By Chris Moerdyk 10 Jul 2014 08:18
It is more than just perception that a lot of marketers and advertising agencies seem somehow to have lost touch with the media they use to get messages across to the consumer.
By Chris Moerdyk 26 Jun 2014 12:09
Last Sunday I woke up full of the joys of spring, but by the time I had finished reading the Sunday Times I couldn't make up my mind whether to go back to bed with a bottle of whisky, or wander out into the street and throw myself in front of a minibus.
By Chris Moerdyk 2 Apr 2014 06:52
When it comes to sentencing time in major court cases, juries and judges always look for remorse from the accused. It's a really big thing when it comes to mitigation of sentence. And it seems to me that Oscar Pistorius and his legal team are taking no chances.
By Chris Moerdyk 20 Mar 2014 06:47
At the risk of being utterly boring once again banging on about the SABC, I feel as though some sort of bizarre sense of duty requires me to comment on the completely predictable findings of a PriceWaterhouseCoopers audit on the national broadcaster...
By Chris Moerdyk 7 Feb 2014 06:19