A few years ago, I was lying in bed with one of those inner ear viruses that makes your head spin just by moving your eyes sideways or up and down. (Video)
By Chris Moerdyk 14 Jul 2014 07:52
I wonder how many advertising strategists and creatives actually ever sit down in front of their TV sets and watch a whole evening of programmes?
By Chris Moerdyk 10 Jul 2014 08:18
It is more than just perception that a lot of marketers and advertising agencies seem somehow to have lost touch with the media they use to get messages across to the consumer.
By Chris Moerdyk 26 Jun 2014 12:09
Last Sunday I woke up full of the joys of spring, but by the time I had finished reading the Sunday Times I couldn't make up my mind whether to go back to bed with a bottle of whisky, or wander out into the street and throw myself in front of a minibus.
By Chris Moerdyk 2 Apr 2014 06:52
When it comes to sentencing time in major court cases, juries and judges always look for remorse from the accused. It's a really big thing when it comes to mitigation of sentence. And it seems to me that Oscar Pistorius and his legal team are taking no chances.
By Chris Moerdyk 20 Mar 2014 06:47
At the risk of being utterly boring once again banging on about the SABC, I feel as though some sort of bizarre sense of duty requires me to comment on the completely predictable findings of a PriceWaterhouseCoopers audit on the national broadcaster...
By Chris Moerdyk 7 Feb 2014 06:19
The primary trend in 2014, in my opinion, will be taking deep breaths to try and make practical sense of the tsunami of technology and radical consumer changes that have taken place in the past few years. And top priority will be:
By Chris Moerdyk 20 Jan 2014 05:33
I have probably said this before but it's worth saying it again because somehow a stop has to be put to ad agencies being steamrolled by clients into producing really rubbish advertising.
By Chris Moerdyk 19 Nov 2013 08:03
As a consequence of the accuracy of my predictions for the past year, I have once again been instructed to do likewise for the year 2014. And at the same time, formally launch the 2013/14 media industry silly season.
By Chris Moerdyk 12 Nov 2013 12:41
There are two sides to the current crisis in which Woolworths finds itself. From a completely impartial point of view, Woolies responded very quickly to the social media tsunami surrounding its use of a hummingbird design. Its response was also plausible.
By Chris Moerdyk 22 Oct 2013 09:59
Millward-Brown's Erik du Plessis, is not only going to explain neuromarketing at a seminar in Joburg, but is also going to spearhead the long awaited formalisation of the practice in SA with the establishment of a local branch of the global Neuromarketing Association.
By Chris Moerdyk 15 Oct 2013 07:35