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Chris Moerdyk

Chris Moerdyk

Marketing analyst, advisor & media commentator
Location:Cape Town, South Africa


Apart from being a corporate marketing analyst, advisor and media commentator, Chris Moerdyk is a former chairman of Bizcommunity. He was head of strategic planning and public affairs for BMW South Africa and spent 16 years in the creative and client service departments of ad agencies, ending up as resident director of Lindsay Smithers-FCB in KwaZulu-Natal. Email Chris on and follow him on Twitter at @chrismoerdyk.
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Current employment

Marketing Analyst
Moerdyk Marketing -
Chris Moerdyk
Brands, cats and the ANC all have nine lives

I was asked to comment by a few business newspapers last week about the impact on the Ocean Basket restaurant brand following a complaint that it sold some dishes using freshwater fish...

By Chris Moerdyk 19 Feb 2015 06:51

Chris Moerdyk
Don't think out of the marketing box - just get rid of the whole damn box

Many South African marketing and media people are still in denial. To about the same extent as Thabo Mbeki and Co were over HIV/Aids...

By Chris Moerdyk 5 Feb 2015 09:10

Chris Moerdyk
Let's encourage Zuma to bash whites

I am all in favour of President Jacob Zuma continuing his sniping campaign against whites and blaming everything on apartheid...

By Chris Moerdyk 29 Jan 2015 06:35

Chris Moerdyk
It's time for a war on the digital chokers

I received an email from a colleague this week asking me to sign a petition against local cellular networks taking 50% profit from revenue generated by SMS text messaging in aid of charity...

By Chris Moerdyk 15 Nov 2014 08:29

Chris Moerdyk
Government on an ad-banning roll

It was entirely predictable that after a relatively trouble-free and politically safe banning of tobacco product advertising almost two decades ago, government would turn its attention to liquor, fast food and a raft of other forms of advertising...

By Chris Moerdyk 13 Nov 2014 14:48

Chris Moerdyk
Massive shifts in marketing landscape good for business

There is absolutely no doubt that the era of the marketer has arrived in the corporate world. That is, for marketers who are prepared to shift massive paradigms...

By Chris Moerdyk 15 Sep 2014 05:33

Chris Moerdyk
(Not) in praise of the ubiquitous, obfuscating press release

PR people and their clients need some serious mentoring on how they can both profit once ego and stupidity have been removed from the equation...

By Chris Moerdyk 5 Sep 2014 04:56

Chris Moerdyk
A justifiable sense of déjà vu for SA's mass media

Anyone who worked in South African media from the 1960s until 1990, when Nelson Mandela was released from prison, could be forgiven for feeling an ugly, disturbing sense of déjà vu today.

By Chris Moerdyk 3 Sep 2014 14:28

Chris Moerdyk
The awesome power of an apology

It is a window of opportunity that has opened up for perhaps just a few years but it is going to take the mass media, marketing strategists, ad agencies, and...

By Chris Moerdyk 15 Aug 2014 06:45

Chris Moerdyk
It's time to shift the media research paradigm

If you're a parent, you'll know that profound feeling of awe when you wake up one day to find your kids have suddenly grown up overnight. Your little boy, who watching KTV and collecting things...

By Chris Moerdyk 8 Aug 2014 06:25

Chris Moerdyk
Advertisers need to grow a pair

Almost 20 years ago, I suggested that there was an enormous opportunity waiting for advertisers and their agencies with the vaguest semblance of balls.

By Chris Moerdyk 3 Aug 2014 08:38

Chris Moerdyk
Why is radio advertising so damn dismal?

Some say there are only two things certain about life. I say there are three - death, taxes, and that Loerie Awards announcement, "There is no Grand Prix for radio this year..."

By Chris Moerdyk 25 Jul 2014 05:19

Chris Moerdyk
Actually, Hlaudi is the right man for the job...

Hlaudi Motsoeneng is absolutely the ideal man for the job as Chief Operating Officer (COO) of the SABC.

By Chris Moerdyk 24 Jul 2014 05:31

Chris Moerdyk
Media and advertisers missing out by ignoring the disabled

A few years ago, I was lying in bed with one of those inner ear viruses that makes your head spin just by moving your eyes sideways or up and down. (Video)

By Chris Moerdyk 14 Jul 2014 07:52

Chris Moerdyk
Is it advertising? Is it advertainment? Or is it...?

I wonder how many advertising strategists and creatives actually ever sit down in front of their TV sets and watch a whole evening of programmes?

By Chris Moerdyk 10 Jul 2014 08:18

Chris Moerdyk
Media, marketers, advertisers living on a different planet

It is more than just perception that a lot of marketers and advertising agencies seem somehow to have lost touch with the media they use to get messages across to the consumer.

By Chris Moerdyk 26 Jun 2014 12:09

Chris Moerdyk
Why advertising agencies lose clients

Anyone working for an ad agency will know that one of the most desperate feelings on earth is losing an account.

By Chris Moerdyk 17 Jun 2014 06:08

Chris Moerdyk
Bad news for media and marketers

The spectre of advertising bans on liquor and fast food advertising as well as restrictive onslaughts against the media are glaringly evident in Jacob Zuma's choice of cabinet.

By Chris Moerdyk 29 May 2014 09:19

Chris Moerdyk
Where's our sense of humour gone?

Last Sunday I woke up full of the joys of spring, but by the time I had finished reading the Sunday Times I couldn't make up my mind whether to go back to bed with a bottle of whisky, or wander out into the street and throw myself in front of a minibus.

By Chris Moerdyk 2 Apr 2014 06:52

Chris Moerdyk
Case history of a centuries-old global brand

It was a particularly beautiful and warm sunny day about a month ago as I sat on my deck overlooking False Bay, having breakfast round about noonish and reading the label on an almost empty champagne bottle.

By Chris Moerdyk 26 Mar 2014 06:32

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