Rachelle Bricout is the owner of Create-A-Stir (www.create-a-stir.co.za), a niche marketing agency offering marketing and media services predominantly to lawyers, accountants and financial institutions. She has extensive experience both locally and internationally, with clients varying from small firms to the largest full-service law firm in Africa. Email her at .
Rachelle Bricout, owner of Create-A-Stir marketing and media (www.create-a-stir.co.za), has extensive local and international legal marketing experience having worked with law firms here, in the UK and US.
After working in-house in law firms, Rachelle opened her consultancy in 2003 and has since worked with firms of all sizes and with differing marketing and media needs and counts the largest full-service law firm in Africa as a long-term client.
Create-A-Stir offers the full array of marketing and media services and, over and above, has substantial experience in mergers and change management.
[Rachelle Bricout] Service in this country continues to be a bone of contention with many, and this applies to service in all industries, including law, accounting and financial service firms. Making sure clients receive exceptional service is imperative and this means from their first contact with your firm to their final destination.
[Rachelle Bricout] Law firm marketing has, over the past decade, become extremely competitive and it is no longer simply enough to look at a law firm as only a law firm but rather to acknowledge it is a business that needs to offer a value-added service to its clients.
[Rachelle Bricout] Companies have adopted a more conservative "wait-and-see" outlook and are, instead, giving considerable thought to what is important and what will keep them afloat in a still uncertain market. This level of awareness has resulted in a need to 'protect and preserve' that has certainly been seen by those in the legal marketing sector.