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Sindy Peters

Group Head: Content at
Location:South Africa


Sindy Peters (@sindylp) is Group Head: Content at She can be reached at .
Turning the tide on marine debris

The second African Marine Debris Summit, addressing marine pollution along African coastlines, took place in Cape Town last week, hosting delegates from across the continent...

By Sindy Peters 9 Jun 2015 13:19

LGBT marketing: you have to be out before you can be integrative

LoAnn Holden, media relations director for the International Gay and Lesbian Travel Association (IGLTA) hosted a conference session at the 2015 World Travel Market Africa discussing how to attract 'pink dollars' as well as the ins and outs of LGBT travel marketing...

By Sindy Peters 21 Apr 2015 06:00

World Travel Market Africa open for business

Mayor of Cape Town Patricia de Lille and Deputy Minister of Tourism Tokozile Xasa declared the 2015 World Travel Market Africa open at the official ribbon cutting on the exhibition floor yesterday, 15 April, at the CTICC...

By Sindy Peters 16 Apr 2015 10:20

Raise your teacups

Once upon a time, on a forested farm in Helderstroom, both young and old threw on their fanciest threads to raise their teacups to a summer well spent ...

By Sindy Peters 8 Apr 2015 10:43

How sustainable is SAA's Project Solaris?

South African Airways (SAA) currently imports 100% of its fossil-based jet fuel. That said, the national carrier is currently on a mission to become the most sustainable airline in the world by 2022...

By Sindy Peters 25 Feb 2015 13:00

TED Talks to help make work work

Is work not quite working out for you at the moment? Feel like a change? Perhaps that change needs to come from within. Here are a few 'ideas worth spreading' that put a spin on the traditional work environment... (videos)

By Sindy Peters 18 Dec 2014 07:30

Addressing the national energy crisis

We can no longer depend solely on Eskom to meet our escalating energy needs, says WWF-SA, nor can we continue our heavy reliance on coal...

By Sindy Peters 20 Nov 2014 09:20

[AfricaCom 2014] FB's mission: to get Africa online

Consider how your life would change tomorrow if the internet was to be 'switched off'. Sure you could bear it for a week or so, but once the horrifying reality of, for instance, having to go into a bank kicks in...

By Sindy Peters 13 Nov 2014 12:38

Director addresses Dookoom video backlash

Since its release, Dookoom's music video for Larney Jou Poes has sparked all sorts of controversy. Afriforum has gone as far as laying a complaint with the South African Human Rights Commission citing both song and video as hate speech inciting violence.

By Sindy Peters 20 Oct 2014 11:47

WWF-SASSI serves up sustainable seafood report

According to the UN's Food and Agriculture Organisation, the per capita consumption of fish per annum has nearly doubled in the last 50 years...

By Sindy Peters 15 Oct 2014 10:59

Ke nako! Shifting to a green economy

Ke nako (It's time) was the buzz phrase top of mind during the months preceding the 2010 FIFA World Cup. In 2014 this phrase once again rings true, but for a new zeitgeist: it's time for business to get on the green wave.

By Sindy Peters 7 Oct 2014 10:17

Loeries 2014: Less efficiency, more magic - PJ Pereira

"Think like a marketer, behave like an entertainer, and move like a tech start-up." This is the current modus operandi for CEO and co-founder of Pereira and O'Dell, PJ Pereira...

By Sindy Peters 22 Sep 2014 09:12

Climate change: the South African scenario

On Tuesday, 23 September, more than 120 world leaders will meet in New York to announce how they each intend to tackle climate change.

By Sindy Peters 18 Sep 2014 11:49

Gut-busting gags at Nando's Mass Hysteria

If you don't have plans this weekend... actually, even if you do, scrap them, and make your way to the Artscape Opera House for the Nando's Mass Hysteria Comedy Parliament.

By Sindy Peters 12 Sep 2014 10:53

One Ingredient, two thumbs up

How many courses can you prepare using, say, mushrooms, fennel, or perhaps bacon? Can you imagine a delicious dessert with fennel in it? Chef Matt Manning can; showing off his culinary skills at the One Ingredient new venue launch, he conjured up a titillating tasting menu.

By Sindy Peters 19 Aug 2014 09:55

Racing through snow for solar power

David Barnard is one of those extraordinary people who make the rest of us look like sloths. He's run the Kalahari, the Sahara, and through South West Burkina Faso; next up is Antarctica, and he's not just doing it for fun.

By Sindy Peters 4 Aug 2014 10:00

[IMCC] Creativity through hacking

David Moffatt, Managing Director of Hellocomputer, believes that creativity and emotional advertising are keys to integrated marketing, and 'hacking' is one of the doors to creativity.

By Sindy Peters 12 Jun 2014 07:03

[IMCC] Addressing the 'marketing messaging mess'

One of the first speakers at this year's IMC Conference in Cape Town was Gary Leih, founding director and CEO of OFYT. Leih took attendees through the history of integration in marketing and lessons the industry can learn from the past.

By Sindy Peters 10 Jun 2014 12:15

[Net Prophet] How the SA games industry ticks

This year's Net Prophet attendees were introduced to two of South Africa's game industry pioneers; Danny Day and Marc Luck. The game designers gave vivid insight into the workings of a community Day had started by accident.

By Sindy Peters 26 May 2014 07:01

[Net Prophet] Future of retail is consumer-driven

eBay's current VP of Marketing Jody Ford made some interesting predictions for the not too distant future of shopping at this year's Net Prophet conference.

By Sindy Peters 22 May 2014 09:53

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