[Anton Ressel] For many of us, nurturing and growing just one brand is enough to keep us busy 24/7, especially when thrown into the pot of operational issues, orders, financial recordkeeping, marketing, sales etc...
[Anton Ressel] The next generation of tenderpreneurs is waiting in the wings, and we should all be very worried.
[Anton Ressel] There's Brand Madiba, and there's your brand... Very different brands, but many of the principles that made the former what it is can be applied to your brand.
[Anton Ressel] The average small business does not have millions in the budget to channel into high-level brand-building exercises. In fact, for most of us, even finding the 15% of turnover benchmark recommended for marketing and branding efforts by generations of branding and advertising experts, is a real stretch.
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