[Rudi Kok] A while ago I stepped on a few toes with a statement I made. I said, "Top of mind awareness is a fairy tale sucked from the thumbs of ad agencies to pacify their clients", and then all hell broke loose because clients phoned agencies and agencies phoned me sounding very threatening.
[Rudi Kok] What does a virus have to do with advertising? Viral advertising describes any strategy that encourages individuals to pass on a marketing message to others, creating potential for exponential growth in the message's exposure and influence. Clear? Maybe I'll draw you a picture.
[Rudi Kok] How long will it take for the South African advertising community to realise that consumers have become brand immune?