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Damon Stapleton | MyBiz Profile | Bizcommunity

Damon Stapleton is ECD of the TBWA\ South Africa group and is the only ECD in South African advertising history to have won a Cannes Grand Prix, a Grand Clio, an ADC Black Cube and a D & AD Black Pencil. He has worked on brands such as BMW, Exclusive Books, Heineken, MTN, Standard Bank, Visa, YFM and Nissan. He also headed up the adidas campaign for the 2010 FIFA World Cup 2010. Contact him via email or tel +27 (0)11 322 3100. Follow him on Twitter at @D_Stapleton.
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Damon Stapleton commented on Pitching in a monstrous economic climate (Part I)
Respect to you my Matthew. There is great nobility in what you have done. You could have given in but you didn't. I would guess you have made a bond between the people that work there that cannot be broken. I pitched close to 20 times in a year and won very little. Looking back it created the bond that took us forward. And when all is said and done, the client gets the advertising they deserve. You did your best. And that is all you can do.
Posted 4 months ago | Like (2)
Selling democracy to the masses

[Damon Stapleton] Over two years has passed since Barak Obama swept into office on a wave of positivity, an upbeat campaign slogan and the unprecedented use of social media. While the global recession quickly made it clear to Americans that "no, they can't", there is one lasting conviction that Obama's campaign left us with - advertising and politics do go well together.

Posted 2 years ago | Like
[Cannes Lions] What is a Cannes Lion worth?
[Damon Stapleton] CANNES, FRANCE: We are coming to the end of another Cannes. The big parties with small pieces of food. The champagne being consumed by ridiculously good-looking people. The sharks that are smiling at you but looking over your shoulder to see who is more important. And, of course, egos and insecurities that could destroy even the bravest fashion victim. These things are all true; however, there is another side.
Posted 2 years ago | Like
[Cannes Lions] Nobody knows what’s going to happen next
[Damon Stapleton] CANNES, FRANCE: It's strange talking to the judges here. There really is a sense that nobody knows what's going to happen next. Advertising has become so all-encompassing, it’s really become hard to define. From a South African perspective, I believe we have about 12 months to take some quantum leaps.
Posted 2 years ago | Like
[Cannes Lions] Advertising's at a crossroads
[Damon Stapleton] CANNES, FRANCE: As I finish judging 4000 entries at 2010 Cannes Lions, I really do feel advertising is at a crossroad. I have never seen at awards show where you can definitely see the past, present and future all at the same time.
Posted 2 years ago | Like

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