Wayne Naidoo is the group CEO of Lowe Bull (www.lowebull.com), having taken the reins at the helm of the agency in 2009. He is also the chairperson for the ACA (Association for Communication and Advertising; www.acasa.co.za) and a board director for the AAA School of Advertising. Contact him on tel +27 (0)21 487 8900, email and follow @WNaidoo on Twitter.
Wayne Naidoo is the group CEO of Lowe Bull (www.lowebull.com), having taken the reins at the helm of the agency in 2009. He is also the chairperson for the ACA (Association for Communication and Advertising; www.acasa.co.za) and a board director for the AAA School of Advertising.
With an inherently inquisitive spirit and a taste for learning, Wayne was a student of several disciplines following high school, including sport marketing management, women and computer literacy. His curiosity led him through the halls of a law firm, up the ranks of the tourism industry at Captour, and into marketing as the marketing manager for the Cape Town 2004 Olympic Bid Committee.
Always on the lookout for a new challenge, Wayne was seduced by the creative calling of Lowe Bull, and joined the group soon after its inception in 1996. Starting out as an account manager, Wayne has fulfilled various roles within the agency - from account director to business development director - responsible for managing premium brands such as Nike, SAB, Metropolitan, Coca-Cola, Unilever, J&J, Nandos and Heineken.
In 2007, Wayne was appointed as group MD. Under his stewardship, the agency achieved the number one ranking creatively in South Africa, and also became the only SA agency to be ranked within the top 50 best agencies worldwide by the Gunn Report in 2008.
In addition to being the head of the Lowe Bull family, Wayne is married to Nino and is the father of ten-year old Reed and twin daughters Morgan and Tatum. He has a great love for life, friends, and chilled alcoholic beverages.
Contact him on tel +27 (0)21 487 8900, email and follow @WNaidoo on Twitter.
[Wayne Naidoo] So Cannes Lions 2012 is done and we'll dive back into our everyday fight for survival, until the awards season swings around again. However, this short-term thinking is jeopardising the South African advertising sector, which is already under pressure.
[Wayne Naidoo] Significant milestones have been achieved in the past 10 years of working to transform the advertising profession, and these should be celebrated. However, it is agreed that South Africans now understand that transformation is a multidimensional process - getting the 'numbers' right in terms of equity is only but one step.
[Wayne Naidoo] We have long lamented the draining of the skills pool in the advertising industry. And many people have made good arguments as to why we are experiencing the 'juniorfication' of the industry and what we can do about this. However, I think that unless we are able to address this issue holistically, on an industry-wide basis, we risk a further spiral.
[Wayne Naidoo] The Association for Communication and Advertising (ACA) is the professional body for the sector and represents approximately 100 agencies, which collectively contribute almost 95% of the total measured adspend in South Africa. I became chairman of the ACA in November 2010 and am honoured to serve an organisation with such a long history (it was formed in 1942), excited because it is a time of such big change for the industry, and anxious that, as a profession, we are able to reinvent ourselves for a new era.
[Wayne Naidoo] A great idea is a great idea! It's the idea - not the medium - that people remember and engage with. However, in a world of some six billion people, where we have more means of communicating with each other than ever before, the advertising industry seems to be experiencing a dearth of truly great, memorable ideas to help sell our products.
[Wayne Naidoo] According to research firm eMarketer, ad spend in Africa and the Middle East currently stands at $14bn a year. This is only 2.9% of the $482.6bn global total but it still makes Africa one of the fastest growing regions in the world, anticipated to achieve a 3.5% share by 2014.