Dr Nikolaus Eberl is the author of BrandOvation: How Germany won the World Cup of Nation Branding and The Hero's Journey: Building a Nation of World Champions. He headed the Net Promoter Scorecard research project on SA's destination branding success story during the 2010 FIFA World Cup, co-authored the World Cup Brand Ambassador Program 'Welcome 2010' and was chairperson of the inaugural 2010 FAN World Cup. Email and follow @nikolauseberl.
The author of BrandOvation: How Germany won the World Cup of Nation Branding and the sequel The Hero's Journey: Building a Nation of World Champions, Dr Nikolaus Eberl holds a PhD from the Free University of Berlin and a Postgraduate Diploma from The Johns Hopkins University, Baltimore.
He headed the Net Promoter Scorecard research project on SA's destination branding success story during the 2010 FIFA World Cup, the co-author of the World Cup Brand Ambassador Program 'Welcome 2010' and chairperson of the inaugural 2010 FAN World Cup.
[Dr Nikolaus Eberl] Vilified by some, loved by others - the leadership legacy of Margaret Thatcher is as varied as it is distinct. Said German chancellor Angela Merkel: "She was an extraordinary leader in global politics of her time. I will never forget her part in surmounting the division of Europe and at the end of the Cold War."
[Dr Nikolaus Eberl] With the 53rd Elective Conference of the ANC now on in Mangaung, and 33 prominent business leaders calling for a joint effort to "arrest a decline in confidence in South Africa's future" (a clarion call joined by members of the banks and the clergy), there is the question as to what exactly will restore both investor and consumer confidence post the event that is causing so much anxiety throughout the nation.
[Dr Nikolaus Eberl] With about two weeks to go to the much anticipated date of the Mayan calendar prophecy, just what exactly did their highly acclaimed calendar system predict - are we about to witness a cataclysmic event, as the Hollywood blockbuster movie 2012 wants to make us believe, or rather an apocalypse in the original meaning of the word, i.e. a revelation that might usher in a quantum leap in technology and a new era of social consciousness?
[Dr Nikolaus Eberl] Having followed the Obama re-election campaign closely ever since the New Hampshire Primaries in January 2012, I have come to believe that there are important lessons to be drawn for success in leadership branding and getting people to vote for your brand - both on a political and commercial level.
[Dr Nikolaus Eberl] As a historian who has been tracking the fate of developing country brands ever since World War II, and having spent almost twenty years in various parts of South Africa, the recent crisis in key industry sectors has compelled me to lock myself away in the inner sanctuary of deciphering South Africa's brand image as is and should be, and to analyse just what can be done to reverse the economic fortunes of Africa's leading economy.
[Dr Nikolaus Eberl] As Cabinet is about to announce the decision whether or not to bid for hosting the 2020 Olympic Summer Games, the big question remains whether the country will be able to produce a return on investment that will justify the financial outlay required for staging the world's second biggest sporting event.
[Dr Nikolaus Eberl] The first part of this 2010 Legacy Series analysed the direct benefits accruing to South Africa from having hosted the 2010 FIFA World Cup, such as an increase in investor confidence, global media advocacy, social cohesion, country brand and business confidence. In the second part, we look at the indirect benefits.
[Dr Nikolaus Eberl] Imagine you were awarded the most prestigious global award in your industry, be it an Oscar, Grammy, Laureus or the Cannes Lion, and on the first anniversary of your greatest triumph, you let this moment pass without even the smallest thought at celebration, as the fairytale life that you were hoping for would unfold following your moment of global glory has not materialised and the floodgates of riches and fame have not opened up as quickly as you had wished for.
[Dr Nikolaus Eberl] One year on - and not a single South African newspaper considered the 2010 FIFA World Cup Anniversary worth mentioning on the front cover (apart from a tiny Zakumi gracing the City Press banner). Equally disinterested was the national broadcaster, which did not even devote a single show to remembering what once had been billed "South Africa's greatest moment in history" - and even 702 pulled its World Cup Special in favour of a discussion on how holiday homes can be rented at a discount in low season.