Tatenda Chiweshe | MyBiz Profile

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Tatenda Chiweshe | MyBiz Profile | Bizcommunity

Tatenda Chiweshe is the CEO of Media Trace, a specialised outdoor media insights company operating across Africa. Contact Tatenda on +27 (0)74 839 7440 or email him on .

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Tatenda Chiweshe commented on Future of urban furniture, bus shelters in Africa

Nice article. Hope the folks at Gautrain are listening as they have quite a vast route coverage in Jhb.

Posted 11 days ago | Like

Situational outdoor media drives sales

[Tatenda Chiweshe] If so many products and services derive a material portion of sales because of their location, why then are they shying away from situational outdoor media?

Posted 1 month ago | Like (1)

The BRICS effect on Africa's OOH industry

[Tatenda Chiweshe] While Out of Home Media South Africa (OHMSA) is talking about increasing OOH share of spend from about 4% to 10%, a parallel opportunity is lurking in the wings.

Posted 1 month ago | Like

So, you know Gauteng townships?

[Tatenda Chiweshe] When people say "That's unfortunate but somebody's got to do it" I have spent the last two months being that 'somebody'. While you were enjoying the holidays, Media Trace was out in the Gauteng townships finding out who is saying what, where, when, how, who often, and about what in the outdoor space.

Posted 3 months ago | Like (1)

'Politricks' on Joburg township billboards

[Tatenda Chiweshe] The battle for township dwellers' political emotions is on. With an estimated 65% of "Johannesburgers" residing in its townships, it looks like political parties could maximise their outdoor media assets by switching from a philosophy of "being seen" to one of "having impact".

Posted 5 months ago | Like (1)

Botswana billboard buying season now open

[Tatenda Chiweshe] Last week as I met with several major media buyers in Gaborone presenting Media Trace's Botswana Outsights Report for October 2012, it became clear that October and November is their critical planning and buying season for the next year.

Posted 6 months ago | Like

Johannesburg billboard landscape revealed - who is doing what?

[Tatenda Chiweshe] Big brands in South Africa are obliged to place a large portion of their outdoor spend in Johannesburg. Although public statistics are scant, there is no doubt that the city is South Africa's most important in terms of population, GDP, consumer spend, international arrivals and almost every other economic indicator that would tickle a media/advertising professional's fancy.

Posted 9 months ago | Like

Outdoor media no longer the stepchild in Africa

[Tatenda Chiweshe] Radio, TV, print and digital are simple - they come to you. I can hear a campaign on radio, watch it on TV, read it on print media in the comfort of my own environment and then go to sleep knowing that my brand is in a good space. Why wouldn't I? I heard it four times on radio on my way to work, and only heard my competitor's once. I'm 'killing it' would be an obvious conclusion.

Posted 9 months ago | Like

Outdoor media in Zimbabwe - The First Frontier!

[Tatenda Chiweshe] At the risk of over-simplifying the science (and art) that culminates in media placement, one of the guiding principles is positioning around relevant content that is consumed by a predetermined volume of the target market.

Posted 10 months ago | Like

Millions of people, many empty billboards

[Tatenda Chiweshe] On a recent audit of billboards in Johannesburg townships (high density, predominantly low to middle income areas) it was surprising how many empty boards are held by dominant players in the market.

Posted 11 months ago | Like (3)

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