[Anna Malczyk] It has become increasingly clear that the most effective way to gain your customer's attention is to earn it. In this context, content marketing is the process of creating and sharing something awesome - entertaining, engaging content (text, photos, video, audio, interactive) that promotes the brand in an indirect way.
[Anna Malczyk] Copyright licenses have received a lot of attention recently. The internet has created a space that allows anyone to share content across national boundaries and without incurring high costs. With copyright infringement becoming a greater concern, this new environment has caused people to rethink how copyright does - and should - work.
[Anna Malczyk] Paralegals, sometimes called legal assistants, are integral members of the legal profession in South Africa. In essence, paralegals are legal support personnel who assist attorneys and other legal professionals in their daily work; what this assistance entails depends entirely on the legal field and the qualifications of the paralegal.
[Anna Malczyk] Most businesses are created, at least in part, to make money, and financial achievement is an important way to measure the success of a business.
[Anna Malczyk] Earlier last year, the proposed labour law amendments drew ire from commentators - not for their content, but for the low quality of their drafting. Leon Grobler of Fedusa said, "There are some typing and stylistic errors, but of most concern is the ambiguity of some of the concepts and seemingly contradictory nature of some of the clauses." Others feared that these writing issues could cause hundreds of thousands of job losses.
[Anna Malczyk] Human resource management (HRM) has been a misunderstood and underutilised business resource for many years - but modern organisations are waking up to the potential and competitive advantage that a strong HR team can offer.