[Stanley Edwards] MIPTV, CANNES, FRANCE: Day four at MIPTV was dedicated to the world of social networks and included presentations from MySpace, Bebo and YouTube. As MIPTV is primarily a content market, many delegates were looking at these platforms as a place where their content could be viewed legally and monetised, which has unfortunately not been the case.
[Stanley Edwards] MIPTV, CANNES, FRANCE: Day three at MIPTV was dedicated to the world of mobile and for content producers offered the promise of a new channel for content and for advertisers a new way the reach consumers. But what are the rules of engagement for success?
[Stanley Edwards] Stanley Edwards, director of Platypus Productions, is once again at MIPTV 2008 in Cannes, running 7 – 11 April 2008, and is reporting daily for Bizcommunity from the conference programme "Audiences on the Move", which has more than 40 sessions featuring over 150 entertainment innovators. This is the freshest global perspective on television programming, advertising and media, telco-media convergence, online video, mobile media and social networking.
[Stanley Edwards] MIPTV, CANNES: There are close to 2.5 billion mobile phones in the world, compared to 900 million Internet users and one billion television sets. Mobile is poised to be the most powerful brand marketing tool of all the media of the future. Leading mobile operators are ready to take advantage of this opportunity and so are the providers of ad serving technologies. But are brands and advertising agencies ready to jump in? When and how will this market take off and what will it look like?
[Stanley Edwards] MIPTV, CANNES: “Thank goodness we don’t have broadband.” If I was a media buyer, I would perhaps be making this statement. Broadband opens up the opportunity of Internet TV (IPTV) and, unfortunately for us, we cannot truly experience what IPTV is all about and how awesome it is.
[Stanley Edwards] MIPTV, CANNES: Cats and dogs both want the same basic things. They both want love and attention, they want to be fed and given treats every now and then. But a dog is the consumer of the past and a cat is the consumer of the future. You can give a dog a bone and he’ll be happy; call him and he’ll come straight to you. A cat is different; they’ll come to you when they’re ready for attention, they’ll eat when they feel like it and sometimes just can’t be found.
[Stanley Edwards] CANNES, FRANCE: As a production company that derives its income producing television commercials, one of the keynotes I’m looking forward to at this year’s MIPTV is from New Marketing guru Joseph Jaffe, president and ‘chief interrupter’ of advertising consultancy Crayon and the author of Life after the 30-second Spot, who believes that "brands cannot be space invaders anymore" [Hear his podcast too…]