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Marcus Brewster's profile on Bizcommunity

Marcus Brewster is the chairman of South Africa's most awarded full-service PR firm, Marcus Brewster Publicity. The company has branches in Cape Town and Johannesburg, plus as associate offices in London and Los Angeles, and represents clients such as Absa, Mango, Total and RE/MAX. Find out more at www.marcusbrewster.co.za, contact Marcus on tel +27 (0)21 424 0470 or email .
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PR: nine lessons from 2009

[Marcus Brewster] Despite caution, if not downright pessimism, prevailing in the marketplace during 2009, Marcus Brewster Publicity (MBP) managed a spectacularly successful year, with turnover up by more than 100%. The reason for our success is predicated on the following nine trends identified and adapted to in the last 12 months.

Posted 3 years ago | Like
Value drivers to grow business any time

[Marcus Brewster] When markets are down, there's generally always an upside for somebody.

Posted 3 years ago | Like
[2009 trends] 2009's PR demons

[Marcus Brewster] A brave new world or 'the more things change, the more they stay the same'? As the public relations industry moves into a new year, the temptation to offer predictions is gratuitous without an appreciation of the carryover of legacy issues from the year before. I would venture that the PR industry will be wrestling with the following demons for the next 12 months.

Posted 4 years ago | Like
New Year's resurrection for PR

[Marcus Brewster] End-of-year reflection is the tipping point for New Year resolution. And as I look back on the public relations year in review, I see much to excite - and alarm - me. All of the excitement comes from external developments like the rise of social and digital media and the growth of the industry (but more of that, ominously, later). All the alarm comes from looking inwards at the profession. Here's the gauntlet - compared to the ad industry, PR has become rote and stagnant. It lacks creativity, it lacks the wow-factor.

Posted 4 years ago | Like

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