Not all content marketing strategies are created equal. In fact, many content marketing strategies would be more accurately described as 'online noise strategies', because that's all they do, fill the internet with more digital noise...
Daryn Smith 3 Nov 2015
One of the upshots of implementing an inbound marketing strategy is that it results in a better corporate sales strategy. Marketers who implement inbound marketing...
Daryn Smith 30 Sep 2014
When I was studying marketing, my lecturer said that one of the best ways to spread brand awareness is through your customers.
Daryn Smith 31 Mar 2014
What is it that separates the good marketing managers from the average marketing managers in South Africa? After chatting to a ton of marketing managers in South Africa over the past few years, I have identified some common characteristics of good marketing managers.
Daryn Smith 22 Jun 2013
Putting thought into your content strategy before jumping into content marketing is very important. Without doing this you will run the huge risk of content marketing just becoming a short lived and costly fad within your marketing strategy.
Daryn Smith 9 May 2013
In business to business marketing the giving of corporate gifts is abundant. Leads are given gifts in order to try close deals, and customers are given gifts to reward them for their loyalty, or as part of CRM strategies to retain customers.
Daryn Smith 1 Apr 2013
You will have difficultly finding an organisation that gives you a non-biased story; they are not going to tell you the negative points about their product or service, only the positive points.
Daryn Smith 8 Mar 2013
One of the first seasonal marketing opportunities of the year is Valentine's Day, and as people around the world look into each other's eyes and express their enduring love, astute marketers have a perpetual annual opportunity to generate revenue for their brands.
Daryn Smith 5 Feb 2013
12 months ago, Thierry Breton, CEO of Atos, set out an 18-month plan to ban internal email. Thousands of people have since commented on this announcement, some supporting it, others not, and many like me, who thought it wasn't possible. There are six months left to go on his roll-out plan, and I wonder how things are going.
Daryn Smith 13 Nov 2012
One of the primary responsibilities of a business-to-business marketer is to generate leads; some do this through focused lead generation programs primarily through digital channels, while others take a more subtle approach through brand related marketing.
Daryn Smith 7 Nov 2012