[Andre Britz] In a recent poll, Effective Measure asked online consumers about their sentiments and usage of popular and trending social media sites. Considering the efficacy of the human race, it was interesting to see just how engaged our online consumers are.
[Andre Britz] In a recent survey by Effective Measure, South Africans were asked some questions around their reasons for engaging with media platforms and their consumption patterns especially in light of the Olympic fever.
[Andre Britz] More and more brands realise they should also be playing in the digital space and are hopping onto the bandwagon. The snag is that marketing is happening haphazardly and money is wasted. In addition, since digital space is comparatively cheaper than radio, print or TV ads, only a fraction of the overall marketing budget is allocated to online and mobile.