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Ann Druce | MyBiz Profile | Bizcommunity

Ann heads up Octarine, a marketing communications and advertising agency, where she focuses on copywriting and marketing strategies for clients in the professional and industrial sectors. Prior to that, Ann spent 15 years in marketing management for major companies including Unilever and Adcock Ingram before joining an ad agency.
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Ann Druce commented on 2013 and still chasing "Likes"
And your Buyral video is classic! (Had me fooled at first.)
Posted 1 day ago | Like
Ann Druce commented on 2013 and still chasing "Likes"
So true. It's exactly the same thing as people who build a database and never do anything with it.
Posted 1 day ago | Like
Ann Druce commented on How much is enough?
We also need to use new options like sms with great care. I love getting an sms from my vet reminding me of a pet's annual check-up. Useful information.

But I really resent unsolicited and irrelevant sms ads that I have to pay to opt out of. If I wasn't interested in their product/ service before, this is enough to make sure I never buy it. It's not the few cents for the sms; it's the principle.
Posted 22 days ago | Like
Ann Druce commented on DIY marketing dos and don'ts
So true, Ashley, but the truth is that there are so many companies doing it, that even a little advice will make the design world a better place!

And bad enough in flyers and free sheets, but there are "marketers" out there who pay good money for media space in expensive publications aimed at discerning consumers (for instance, decor magazine), then use ads that look like they were put together by their neighbour's niece using PowerPoint.
Posted 22 days ago | Like
Ann Druce commented on Digital, traditional media go hand in hand
So true. It's high time digital was recognised for what it is - a valuable medium (not a mysterious magic bullet) and one that needs to be evaluated in the same way as all other media options.
Posted 1 month ago | Like
Ann Druce commented on Which type of LinkedIn user are you?
I agree, groups are a great way to interact. (They're only pointless if you don't.)
Posted 1 month ago | Like
Which type of LinkedIn user are you?

[Ann Druce] There's no question that social media is gaining momentum as a business tool in South Africa, with LinkedIn undoubtedly still the most popular networking option for individuals. But while membership has increased, not everybody's actually using it.

Posted 1 month ago | Like (3)
Ann Druce commented on Some things I didn't know about the media industry
Excellent snippets, thanks Harry.
Posted 1 month ago | Like

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