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Benon Czornij's profile on Bizcommunity

Benon Czornij is MD of Buynary (www.buynary.co.za). With a BComm in information systems from UCT, he was a pioneer of the digital industry in the mid-1990s and started one of South Africa's first digital agencies, Generator Communications. He was also technical director and founder of HelloComputer
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What SA can learn from "Digital Obama"

[Benon Czornij] On Tuesday, 4 November 2008, I watched the results pour in and the announcement that Barak Hussein Obama would be the 44th president of the United States of America. The revolution of 'Change' had finally woken the world. It arrived in our email boxes, and penetrated the screens of our computers via YouTube and Facebook profiles, our phones via SMS alerts, and even Xbox games.

Posted 4 years ago | Like
Benon Czornij commented on How Woolworths lost its mojo
Its plain and simple Woolworths is an example of a bad corporate citizen. The marketing message which they put out doesn't align with the way they conduct themselves. Telling us in their marketing that they believe in sustainable practices and the same time stealing ideas from small businesses just shows how disconnected their marketing is from the rest of the organization's culture.

If Woolworths really cared about sustainable practices they would actively help small businesses grow, instead of stealing their ideas.

A good corporate citizen would have made a public apology and admitted their wrong doing. Instead Woolworths only cited reason for pulling the product was the ASA ruling and public opinion.

Right now Woolworths is no different to our local politicians when they get caught with their hands in the cookie jar.
Posted 1 year ago | Like

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