Dylan Kohlstädt is the marketing director of shift ONE digital with extensive local and international experience (South Africa, UK and Australia), and has managed global and national brands. She has over ten years marketing management experience in various industries plus six years hands-on experience in online marketing involving web, mobile, SEO, CRM and social marketing. Dylan holds an MBA through Unisa. Email her at , follow @dylankohlstadt on Twitter and go to www.shiftonedigital.com.