[Chima Nwankwo] It is amazing the kind of money people and organisations spend on hosting events and then turn around to complain that they have not received the return on investment and exposure they had hoped the corporate affairs manager would give them.
[Chima Nwankwo] When your boss calls you up in the middle of the night and says he wants an official reaction in the papers the next morning to a controversial issue concerning him directly, what's a PR practitioner supposed to do? For one thing you must understand that a lot of the world's media are primed to spot the press release and shoot it down a mile off.
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