[Reg Lascaris]  South African brands have outlived apartheid, survived low and no growth in the '80s and withstood globalisation - but are they ready for prosperity?
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 [Reg Lascaris] While it's going to be a topsy-turvy year, one thing will not change, and that is the age-old advice to young entrants to marketing and advertising eager to do ground-breaking work and forever change the industry landscape... creativity is king.
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[Reg Lascaris]  Optimising national spin-off from sporting events ultimately becomes a matter of wheeling and dealing. Perhaps in South Africa's case, it should be a matter of healing and dealing instead. The challenge is to play as a team - and sport has to be one of the best mechanisms for getting us on the same page. |
[Reg Lascaris] CV 'manufacture' has become a parity market for those with some work experience and some tertiary education as many unsuccessful but well-qualified job applicants may have discovered. As in any parity market, the key for those doing the selling is to find a differentiator, a factor that sets apart Candidate A from B, C and D. |
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