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Profile of Emeka Enyadike

Emeka Enyadike

Cup of Nations adopts beer

Sponsorship for Nigeria football reached new heights last Friday, as Guinness Nigeria Plc. became the latest sponsors of the Nigerian National football Team - The Super Eagles. 5 Nov 2007 15:59


Biodun Shobanjo is CEO of The Apprentice Africa

Bank PHB, in conjunction with The Executive Group (TEG) and Storm Vision has announced that Biodun Shobanjo, chairman of the Troyka group and co-founder of Nigeria's largest and unarguably, most successful advertising agency, Insight Grey has signed on as the CEO of The Apprentice Africa. 1 Nov 2007 15:45


DStv mobile launches in Nigeria

An exclusive interview with Collins Khumalo – MD, Multichoice Nigeria. 20 Aug 2007 12:13


Mobile giant makes dreams come true

Nokia's Defend Your Street (DYS) is a “street” football implementation program that connects Nigerian youth to their dreams, encourages them to focus on their goals and desires - and helps them stay at the top of their game. 17 Aug 2007 12:56


Why some publications are born to perish

There seems to be a rush to publish magazines on every subject under the sun and to start newspapers and while this may be a good development given the educational and information value of these publications, what is worrying is their high mortality rate. 15 Aug 2007 11:38


Groundbreaking cool-drink advertisement launches in Nigeria

The Black Eyed Peas are about to crash onto TV screens around the world as they rock it out in the new Pepsi ad. 14 Aug 2007 11:30


Big Brother Africa 2 housemates unveiled

The housemates of the second edition of Big Brother Africa were unveiled to members of the press and other invited guests on Sunday, 5 August 2007, at the Bar Royal, Planet one, Maryland, Lagos. 8 Aug 2007 09:28


Enyimba and Rangers International for Under-19 football tournament in South Africa

SuperSport is to bring to the screen the third edition of the SuperSport Under-19 football tournament in South Africa. 8 Aug 2007 09:21


Feast of football for Nigerian fans

SuperSport serves up English Premier League action! What Nigerian fans will watch as the English Premier League kicks off. 7 Aug 2007 08:50


Major boost for Nigerian athletics body

Nigerian Telecommunications giant Globacom has signed a US$2 million deal with the Athletic Federation of Nigeria (AFN) to sponsor the Lagos International Half-Marathon. 4 Jul 2007 12:08


Your chance to embark on the Ultimate Search

Beer is the least important subject when the fourth season of the Ultimate Search comes alive but Nigeria's Ultimate Beer Gulder has put tourism and endurance at the heart of its famous reality show. 4 Jul 2007 12:07


Making capital out of reality shows and their ROI

Sometimes I wonder if all that brands ask their agencies for these days are reality shows because I've lost count of the number. There are no dull moments… One ends, another begins and Nigerians just love them all. 4 Jul 2007 11:59


There ain't nothing like a DAME

It's time again for Nigeria's legendary awards - the Diamond Awards for Media (DAME). 22 Jun 2007 10:20


NTA acquires free to air English Premier League rights

The new season of the English Premier League (EPL) commencing August 11, 2007 marks a remarkable breakthrough for the Nigeria Television Authority (NTA). The national broadcaster, which claims to be Africa's largest TV Network, will broadcast one live game every week in the latest instalment of the most popular EPL. 22 Jun 2007 10:18


Which way Nigerian banks?

Nigerian banks are having to face the selling and marketing challenges of post-consolidation blues. 21 Jun 2007 17:19


Emeka Enyadike is the CEO of Deportivo Vandyke International Limited. He has successfully positioned Vandyke as one of the most innovative sponsorship agencies with footprints in international sports, media and entertainment with perhaps the largest network of the biggest corporate sponsors.

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