Submit newsAdvertise & rates  23°C Johannesburg Contact us
Bizcommunity.com - Daily Marketing & Media news
Marketing & Media South Africa  
All
2 followers

Mike Abel's profile on Bizcommunity

Mike Abel is chief executive partner of M&C Saatchi Abel, which he launched in South Africa in February 2010. He is the former COO of Ogilvy South Africa and CEO of M&C Saatchi Australia. Contact Mike on tel +27 (0)21 421 1024 (Cape Town) or +27 (0)11 263 3900 (Johannesburg), email , follow him on Twitter at @abelmike and read his blog at mikeabel.wordpress.com.
All | Articles | Profile
Brave is the new safe

[Mike Abel] There's an old (and probably clichéd) proverb that says, "If you want to discover new worlds, you need to lose sight of the shore." I find this saying quite disingenuous, as it seems intent on heightening fear, while simultaneously portraying a lack of knowledge or vision as to where you want to go.

Posted 1 year ago | Like (2)
[2012 trends] With apologies to Cindy Lauper: boys and girls just wanna have fun

[Mike Abel] It's been a trying time aboard the good ship GFC (Global Financial Crisis). But like all sailors on the sea of life, if rough becomes the new normal, the seasickness begins to ebb and we can start moving away from being "bent-double" over the side of the boat and assume steadier footing through these turbulent waters.

Posted 1 year ago | Like (3)
Remember all those wonderful TV commercials?

[Mike Abel] As I sat in the Loeries audience on the Sunday night a couple of weeks ago, I couldn't help but wonder why I had seen very little to nothing that took my breath away. There was not a single television ad where I could apply that old test of saying, "I wish we had done that!"

Posted 1 year ago | Like (1)
Perils of online discounting culture for brands, business

[Mike Abel] I'm fascinated by the growth and proliferation of the online couponeers and discounters such as Groupon, Catch of the Day and the like. "Everyone loves a deal" - this we know, but what does it mean to brands, margin, customer trust and sustaining pricing models?

Posted 1 year ago | Like (2)
[2011 trends] Growth of real meaning, real-time value

[Mike Abel] My crystal ball is currently in for a service so I've had to rely on tea leaves. Rooibos this year, vs Aussie Ceylon. At a top level, my prediction is the ongoing growth of that which has real meaning. Not just a historic perspective on "meaning" but now including real-time value.

Posted 2 years ago | Like (1)
Me.com (a tale of 2 coffee shops)

[Mike Abel] At what point do business behavioural predictions and reality generally coincide? For the past decade or more we have read and heard lots about the new trend in big business, it's called the little one. As in "little old me". I have been fascinated by how this would play itself out having been a self-proclaimed entrepreneur living within the presumed confines of the corporate world, for almost my entire career.

Posted 2 years ago | Like
Go fetch your future

[Mike Abel] I spend a lot of time talking to people about their careers and how to direct their efforts towards realising their hopes and dreams. Many of the articles I've written have also focused on careers, leadership, values and the need for real trust and empowerment in order to achieve greatness within a corporate context. This article hopes to talk specifically to you.

Posted 3 years ago | Like (1)
The missing “s” in leadership

[Mike Abel] Why is it seemingly harder to live one's business life in a “values-based” versus “value-based” way? While a lot has been written in recent times about values-based leadership, much has also been forgotten about values-based leadership. “Much” can be generally summed up by the small missing letter “s”. We are in a time of value-based leadership. Although only one consonant has changed, the shift is seismic.

Posted 3 years ago | Like
Putting some skin back into the game

[Mike Abel] Here are some questions for CEOs and marketers on how to get more people to buy your stuff versus your competitor's brands.

Posted 3 years ago | Like
Through the eye of the storm: an ad man's guide to survival in 2009

[Mike Abel] Economics 101. We all know economies are cyclical. Anyone who has been around for a few decades or more has seen this truth first-hand. And while this article may not accommodate a lot of the complexities pertaining to the current climate, it will talk to how we can choose to respond. I'm hoping the wonderful, colloquial notion of “no worries” wins the day.

Posted 4 years ago | Like

Twitter

More
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard

Subscribe

Receive free email newsletter

Make us your homepageAdd us to your favoritesRSS feedGet biz on your phoneFollow us

Invite

Tell a friend about us

Advertise
Join us

ADSL & Web hosting proudly provided by Afrihost. All rights reserved. © 2013. Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein. Privacy policy, Terms of Use, PAIA.