| |  Why is it seemingly harder to live one's business life in a “values-based” versus “value-based” way? While a lot has been written in recent times about values-based leadership, much has also been forgotten about values-based leadership. “Much” can be generally summed up by the small missing letter “s”. We are in a time of value-based leadership. Although only one consonant has changed, the shift is seismic. 15 Sep 2009 12:00
 Here are some questions for CEOs and marketers on how to get more people to buy your stuff versus your competitor's brands. 22 Jun 2009 13:02
 Economics 101. We all know economies are cyclical. Anyone who has been around for a few decades or more has seen this truth first-hand. And while this article may not accommodate a lot of the complexities pertaining to the current climate, it will talk to how we can choose to respond. I'm hoping the wonderful, colloquial notion of “no worries” wins the day. 6 Mar 2009 10:56
Hi there. My name is Mike and I am a rejuvenile. You can even call me an adultescent if you wish. I didn't know these terms until recently, when an old friend of mine sent me a brilliant article which she had written, on the demand for certain cupcakes in New York. In this piece she uses these terms to underpin the reason for the said demand. I stole them. The words, not the cupcakes. 6 May 2008 08:50
 Having spent 21 years trying to understand brands, and consumers relationships with products, there are still some campaigns which get me wondering what makes people buy one product over another. And the luxury category has recently got me wondering exactly what we are aspiring to. 22 Feb 2007 10:29
 In Neil Diamond's classic hit, he begins with the lyrics "Money talks, but it don't sing and dance and it don't walk". He goes on to say that's why he'll forever be in blue jeans. These words have been plaguing me of late, since I chanced upon them some weeks back, hidden on my iPod. 18 Sep 2006 17:39
| | Mike Abel |  Mike Abel, former COO of Ogilvy South Africa, is now CEO of M&C Saatchi, Australia. During his many years in the industry, Mike handled some of the bluest chip brands in South Africa. In 2006 he was awarded Agency Leader of the Year by the Financial Mail. |
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