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Kevin Dayton

Chief Technology Officer and co-founder at Shinka
Location:South Africa


    Real time bidding takes lead in digital advertising

    The digital marketing landscape is a vastly changing one and in recent years we have seen two trends emerge almost simultaneously: real time bidding (RTB) has taken off and completely changed the face of digital advertising, and the rise of mobile has forever altered user interaction with digital content.

    By Kevin Dayton 22 Nov 2012 07:28