[Chamendran Naidoo] If you've ever been in love, oh reader, then you've probably been out of it too. Somewhere deep within the chorus of your favourite Percy Sledge song, the feeling disappears, the love is lost and you find yourself eating half a tub of ice-cream, wondering if it was really "her, not you". Then, like clockwork, comes the pain. In fact, my dear readers, the emotional course of heartbreak has been paralleled to the stages experienced after the death of a loved one (and often just as intensely).
[Chamendran Naidoo] As we gaily simulate horse-riding while singing in Korean, the eyes of judgment fall upon us for clinging to the relics of yesteryear. Don't allow yourself to get caught doing last years' exercises or wearing scrubs that are "Soooo 2012", oh my readers. This year, you're going to be ahead of the curve and I'm going to help you do just that. Presenting the health trends of 2013...
[Chamendran Naidoo] It's a new year, my dear readers. A new year means a new diet, along with the other resolutions that find their way into our resolves with as much certainty as taxes and State of the Nation addresses. Just like the aforementioned annual customs (and in some cases because of them), the promises of the New Year rarely find themselves being followed through.
[Chamendran Naidoo] Summer vacation is upon us, oh my readers. Conjured images appear of transoceanic flights, bleached Thai beach sand and sensual massages often concluded with the legendary 'happy ending'. Many of these 'happy endings' however have ended in a 'not-so-happy surprise' when the patron discovers his coy mistress to be a smiling mister.
[Chamendran Naidoo] 'Tis the season when shopping malls are adorned with frosting upon their windows and sprightly men and women don their short-shorts and take to the streets with glee in their hearts and moustaches upon their lips. Yes, you read that right. In fact, oh my readers, this article finds your dear author with nascent shadows of a budding bush tickling his nose at this very moment, all in the name of spreading awareness for men's health.
[Chamendran Naidoo] At some point, we've all heard the fable "The Boy Who Cried Wolf", the moral of which relates to those who are known to alarm others with imagined dangers, and the fact that they are less likely to be believed in the face of actual danger, possibly with dire consequences. In the medical world, this tale plays out in the concept of the sick role.
[Chamendran Naidoo] A lack of information isn't something modern society has to worry about. Where previously, news was limited to a wigged horseman riding from town to town delivering his message, we now enter an era where the horse itself may bombard us with endless equestrian ramblings via its Twitter feed. For this reason, it's important for all producers of content to take a certain level of responsibility for their work, especially in the medical field where it can be easy to prey on the public's thoughts of their own mortal fragility.
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