Harry Herber has a passion for delivering on promises and an attitude that demands that The MediaShop 'goes the extra mile'. With a BA in Classics and Anthropology behind him, Harry plunged into the media industry in 1975. Under Harry's leadership, The MediaShop has earned numerous client awards. He believes in added value for clients. Contact details: email: .
Harry Herber, has a passion for delivering on promises and an attitude that demands that The MediaShop 'goes the extra mile' - hence the agency's "Open 24 hours... no problem" payoff.
With a BA in Classics and Anthropology behind him, Harry plunged into the media industry in 1975, commencing his career at BBDO. He moved on to the Grey Group, where his eleven-year tenure culminated as Deputy Managing Director.
After being recruited by FCB SA, which later purchased The MediaShop from Dick Reid, Harry was appointed to take over The MediaShop stewardship in 1997. Although Harry discounts his impact on the vast achievements in the media industry, many media commentators continue to recognise them. The Financial Mail presented Harry with its coveted Lifetime Achiever Award.
In addition, The MediaShop has on four occasions won The Financial Mail Ad Focus' Best Media Agency Award as voted for by Media owners.
The MediaShop has twice provided the South African Judge at the Cannes Media Awards, with Harry judging the competition in June 2003. In 2010 Adfocus named him "Agency Leader of the Year" an accolade that made him very proud! Under Harry's leadership, The MediaShop also earned numerous client awards.
Harry firmly believes in added value for clients. "Advertising is a business where you get knocked back hard so many times, you have to learn how to focus on core issues to build a successful agency," he says.
[Harry Herber] Sometimes you're amazed at how little you know. I'm not talking about the 702 'Brain of Johannesburg' competition, where the questions are aimed at anyone with a double digit IQ. I'm talking about the media industry.
[Harry Herber] The one thing that's certain when talking about anything relating to media is that if you have three people involved in the discussion, you'll get three opinions. Not only three opinions, but, indeed, three opinions that can be objectively rationalised and supported with defined case studies that empirically prove each case.
[Harry Herber] It seems like just yesterday that the most overused word in the media planner's vocabulary suddenly appeared: convergence. I remember thinking how cool it was, and wondering how come the penny took so long to drop. Convergence was inevitable. Technology was flying and a single gadget that truly ran your life was surely on the cards somewhere in the not too distant future. Well, it has arrived.
[Harry Herber] Hell, in the blink of an eye, it's 10 years later. I would not have thought a decade would fly by so quickly, but there you are. And if you asked me if a whack had changed in that time, I would've answered "not so much".