[Harry Herber] There's one thing in short supply in the media industry for sure. What, you say? Talent? OK, then, there are two things in short supply. Let's talk about the second one - cash.
[Harry Herber] Sometimes you're amazed at how little you know. I'm not talking about the 702 'Brain of Johannesburg' competition, where the questions are aimed at anyone with a double digit IQ. I'm talking about the media industry.
[Harry Herber] Here I am going to highlight some certainties for the media industry in 2013 - and I am ready to bet my house on them.
[Harry Herber] The one thing that's certain when talking about anything relating to media is that if you have three people involved in the discussion, you'll get three opinions. Not only three opinions, but, indeed, three opinions that can be objectively rationalised and supported with defined case studies that empirically prove each case.
[Harry Herber] It seems like just yesterday that the most overused word in the media planner's vocabulary suddenly appeared: convergence. I remember thinking how cool it was, and wondering how come the penny took so long to drop. Convergence was inevitable. Technology was flying and a single gadget that truly ran your life was surely on the cards somewhere in the not too distant future. Well, it has arrived.
[Harry Herber] Hell, in the blink of an eye, it's 10 years later. I would not have thought a decade would fly by so quickly, but there you are. And if you asked me if a whack had changed in that time, I would've answered "not so much".
[Harry Herber] I avidly watched the Olympic Games from a media perspective and was amazed at the new world of sports advertising.
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