The government's recent election manifesto promise to create six million new jobs over the next five years should have all of us very excited. Why then, do I feel like punching someone in the face?
By Anton Ressel 10 Mar 2014 09:09
Am I alone in starting to believe that the only people who make money on a consistent basis from online marketing, are those who provide online marketing services to poor schmucks like me?
By Anton Ressel 14 Jan 2014 06:37
For many of us, nurturing and growing just one brand is enough to keep us busy 24/7, especially when thrown into the pot of operational issues, orders, financial recordkeeping, marketing, sales etc...
By Anton Ressel 3 Dec 2013 07:59
The next generation of tenderpreneurs is waiting in the wings, and we should all be very worried.
By Anton Ressel 26 Sep 2013 07:48
There's Brand Madiba, and there's your brand... Very different brands, but many of the principles that made the former what it is can be applied to your brand.
By Anton Ressel 22 Aug 2013 05:54
The average small business does not have millions in the budget to channel into high-level brand-building exercises. In fact, for most of us, even finding the 15% of turnover benchmark recommended for marketing and branding efforts by generations of branding and advertising experts, is a real stretch.
By Anton Ressel 16 Aug 2013 06:34
It is probably a good time to take stock and look at what it means to 'live your brand,' since this is what the most successful brand owners do, on a daily basis.
By Anton Ressel 14 Aug 2013 06:09
Social media for business is exploding. Is this simply marketing hype from the social media industry, or an absolute imperative for business, and especially small business, in South Africa?
By Anton Ressel 8 Aug 2013 08:00
The welcome recognition by the government and other role-players that the SMME sector is indeed crucial to our collective growth and survival as a nation has had an interesting side-effect.
By Anton Ressel 12 Jun 2013 16:04
Have you ever stopped to consider how much impact the name of your organisation has on its success?
By Anton Ressel 20 May 2013 06:09
By 2050, it is estimated that the earth's human population will be 9.07 billion. 62% of the people will live in Africa, Southern Asia and Eastern Asia - numerically this is the same as if all the world's current population lived in just these three regions. In addition, another 3 billion will be spread across the rest of the world.
By Anton Ressel 24 Jan 2013 05:28
As a business consultant with a special focus on the craft and small scale manufacturing sectors, I have come to recognise a number of shared traits amongst entrepreneurs and business owners engaged in the design and manufacture of products.
By Anton Ressel 22 Jan 2013 05:32
Many people believe that the word 'brand' relates simply to the visual identity of a particular company, product or organisation - in other words the organisation's name, logo and general look and feel.
By Anton Ressel 18 Jan 2013 09:16
So why is accessing finance such a challenge for most SA businesses? Non-profits and social enterprises seem to be taking particular strain.
By Anton Ressel 7 Nov 2012 05:11
Do you market yourself as a 'green' business? OK, so you may use recycled materials in your products, limit electricity usage, even have different dustbins for glass, plastic and other, but does that entitle you to use words such as 'sustainable manufacturer' or 'environmentally-friendly' in your marketing spiel?
By Anton Ressel 3 Nov 2012 06:37
By Anton Ressel 10 Sep 2012 08:14
It is well documented that famous entrepreneur Richard Branson had a string of unsuccessful ventures and outright failures on his journey to building the empire that is Virgin today. What makes his story so compelling is that he was able to recognise when to push on with a business concept or idea, and when to put it aside and start something else.
By Anton Ressel 5 Sep 2012 09:59
Why is accessing finance such a challenge for most SA businesses? A recent snap survey by enterprise development specialists Fetola, showed that 93% of small businesses are uncertain about where and how to access finance.
By Anton Ressel 20 Aug 2012 09:50
Recent studies show a worrying and very steep decline in the number of new businesses being started in South Africa. However, if one looks a bit deeper there is cause for optimism.
By Anton Ressel 16 Jul 2012 11:11
Social media for business is exploding. Everywhere one turns, it seems there is another online marketing specialist extolling the absolute necessity of a comprehensive social media strategy. A Facebook page, Twitter account, LinkedIn profile, Pinterest page...the list of requirements goes on and on.
By Anton Ressel 13 Jul 2012 08:43
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