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Aki Kalliatakis | MyBiz Profile | Bizcommunity

Aki Kalliatakis is the Managing Partner of The Leadership LaunchPad, a business focused on customer loyalty and radical marketing. Contact him on +27 (0)83 379 3466, +27 (0)11 640-3958 or . Follow @akikalliatakis on Twitter.
All | Articles | Comments | Profile
MARKETING & MEDIA
How to deal with delays, kill queues

[Aki Kalliatakis] The single most-cited source of frustration for customers is delays and long queues. Your company needs to take this seriously because when customers are kept waiting patience turns to frustration very quickly - and they then start looking for other things that have gone wrong.

Posted 8 days ago | Like (1)
MARKETING & MEDIA
Play fair or run foul of consumer networks

[Aki Kalliatakis] Unethical trading practices are fast coming to the end of their shelf-life thanks to advances in consumer networking - unfortunately some of 'the usual suspects' have yet to wise up and risk a backlash from exploited customers.

Posted 2 months ago | Like
MARKETING & MEDIA
Share the love or kiss customers goodbye

[Aki Kalliatakis] If your bank manager has never given you a hug, or if the waiters at your neighbourhood coffee shop has never recited poetry to you, you are among millions of consumers who feel unloved by the retailers and service providers who proclaim how much they value their customers but never get round to sharing the love... not even on Valentine's Day.

Posted 3 months ago | Like (1)
MARKETING & MEDIA
Play Santa - be nice to nasty retailers

[Aki Kalliatakis] Consumers who wish for a customer service revival for Christmas might like to go one better and lead the resurgence themselves.

Posted 5 months ago | Like (2)
MARKETING & MEDIA
'Hiking boot Christmas' on the cards

[Aki Kalliatakis] 'Hiking boots' could feature high on the Christmas list of walkabout consumers this year as price hikes and sky-high petrol prices get them trudging round stores in a quest for bargains rather than little luxuries.

Posted 5 months ago | Like
MARKETING & MEDIA
To hell in a handcart: Good news for smart businesses

[Aki Kalliatakis] Consumers who have never had it so bad are presenting service-led businesses with an unprecedented opportunity to stand out. Smart business simply has to offer respite from a perfect storm of rising prices, strikes, violence and failures of leadership.

Posted 6 months ago | Like
MARKETING & MEDIA
Small businesses are fixing customer service

[Aki Kalliatakis] Anecdotal evidence suggests customer service has been 'broken' by the big business players. The good news is that small businesses are showing them how to fix it. Here is my sweet and sour view on the state of customer service at the end of 2012...

Posted 6 months ago | Like (2)
Aki Kalliatakis commented on Why don't ad agencies advertise? (Part III)
Hi Peter

You've hit the nail on the head! Some other questions...

Why don't ad agencies take their fees in the form of a profit share of additional sales as a result of their work?

Why don't ad agencies give you a money-back guarantee if their efforts fail to increase sales?

What do you most commonly see in the lobby of most ad agencies? (Hint: it's not letters from clients heaping praise on them, but more like awards that have been given to them by... yes, you guessed it, other ad agencies!)

I say you're better off spending the money on doing the stuff that makes your customers and propspects feel special enough to talk about you with their friends. After all, (all together now,) THE BEST FORM OF ADVERSTISING IS, AND ALWAYS WILL BE WORD OF MOUTH!

Great post.

Aki Kalliatakis
Managing Partner, The Leadership LaunchPad
Customer Management Company
Posted 7 months ago | Like
MARKETING & MEDIA
Will Sanral show how to handle the angry customer?

[Aki Kalliatakis] The Sanral road-tolling saga could provide the how-to or how-not-to guide on the management of angry, hurt and exploited customers.

Posted 7 months ago | Like
MARKETING & MEDIA
Regaining balance after facing 'a Woolies wobble'

[Aki Kalliatakis] All South African businesses face a strategic 'wobble' on the recent Woolworths pattern. The good news is that balance can be restored through proper crisis management.

Posted 8 months ago | Like (1)

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