[Angelo Coppola] It seems that the Outsurance/702 pointspeople sponsorship is up for pitch and many of the radio station's listeners in Johannesburg are up in arms. Here is a different take: Imagine if an agency came up with an advert concept and expected to keep the business based purely on that fact? In these cases, there are business rules and regulations.
[Angelo Coppola] I was paging through a couple of B2B (trade) magazines recently, having decided it was time to empty out our business postbox, and I was hugely disappointed and dismayed... the content remains generally unchanged and even the headlines look and read the same.
[Angelo Coppola] I was excited when I woke up on Tuesday morning, 30 August 2011. Julius Malema was to have his hearing at Luthuli House and a small group of people had arrived near the ANC head office to start their overnight vigil. Then my day deteriorated. I was disappointed that I had to rely on the social networks to stay in touch with the action just 10km from my home.
[Angelo Coppola] I was reading Chris Moerdyk's take on South African media and, while he has a point on the substance or courage issue, I'd suggest that the mainstream media could learn some valuable lessons from the much-maligned business-to-business (B2B) or trade media.
[Angelo Coppola] This piece was inspired by an original blog posted by Heather Whaling (@prtini). It got me thinking about the South African PR industry and the way we interact with our clients and, more importantly, how we measure our effectiveness and add value to our clients and meet the PR and reputational management strategies ad goals.
[Angelo Coppola] I listened to the interview between Radio702 breakfast host John Robbie and new head of the GCIS Jimmy Manyi on Tuesday morning, 21 June 2011, and it finally dawned on me what the problem is. It's about measurement and advertising value equivalency (AVE).
[Angelo Coppola] I saw a cartoon about South Africa joining BRIC and that set me thinking. And, because I have a bit of a sporting background, I began thinking about a relay team and how the team wins or loses, based on the speed of the slowest team member.
[Angelo Coppola] The public relations sector in South Africa is going to be an exciting environment in 2011.
[Angelo Coppola] Sitting at dinner with several heavyweight CEOs can be intimidating, if you don't have the confidence to voice an opinion, or hold a strong view on anything. I was in that situation recently, and, as is my wont, I eavesdropped wherever I could, and threw in my 10 cents' worth - almost like a sniper, I stepped in, took aim, fired and retreated behind my dinner plate and wine glass.
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