[Mark Parsons] By international standards online budgets in South Africa are relatively small. Something that is unlikely to change in the near future, given the size and maturity of the local market. So the question arises: how best do you maximise your online investment? What should you be spending your money on?
[Mark Parsons] If you're shopping around for a new website, tread carefully. Prices differ enormously from one company to another and you're as likely to receive a quote of R5,000 as one for R100,000. So how does one agency command such an enormous premium for what is, at least at face value, essentially the same job? And how do you compare the relative merit of such vastly differing quotes?