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Bonnie Ramaila's profile on Bizcommunity

Bonnie Ramaila has extensive experience in marketing, advertising, PR, research, branding, and media and communications across government, public entities and the private sector. She is one of the few women marketing and communication specialists with solid and vast experience in these fields and across the three sectors. She currently works in The Presidency as a communications director in the Performance Monitoring and Evaluation unit. She writes in her personal capacity. Contact her at .
TV series sponsorship: Think out of the box

[Bonnie Ramaila] I have never understood why companies should have those closing and opening billboards before, during and after a TV programme, until I saw 1st for Women's sponsorship of the M-Net series, 'Revenge'.

Posted 10 days ago | Like
Where is PR?

[Bonnie Ramaila] During the December holidays I noticed, without any preoccupation, that many a brands have undergone facelifts or nip-and-tucks, if you like.

Posted 3 months ago | Like (7)
Reality and life is not in black and white

[Bonnie Ramaila] I am not too sure why the latest Ola Cornetto - black and white ice cream TV advert is done in that cinematic grading. The ice cream is brown and white for crying out loud - what's this black and white all about? (video)

Posted 6 months ago | Like (2)
Lekker not to read a billboard!

[Bonnie Ramaila] As you drive along the N1 North or N14 towards Pretoria, there is a huge 94.2 Jacaranda Radio billboard of their recent campaign 'lekker to be here' - termed LTBH.

Posted 9 months ago | Like (3)
SA fails to brand itself at IAAF World Championships

[Bonnie Ramaila] While watching the recent International Association of Athletics Federations (IAAF) World Championships (held in Daegu, South Korea) on TV, I critically observed that most athletes' T-shirts, especially those from Europe and Asia, proudly displayed the names of their countries with big, bold letters. However, I struggled to read our country's name on the shirts of Caster Semenya and Lucky Mohale, even when the cameras zoomed in on them.

Posted 1 year ago | Like (1)
A clever print ad

[Bonnie Ramaila] I have this warm fuzzy feeling after seeing and reading through a very cleverly executed Virgin Mobile 'Stay Connected for Longer' print ad in the Sandton Chronicle of 24 August 2011, on page 27.

Posted 1 year ago | Like (3)
Why do creatives copy and paste creative concepts?

[Bonnie Ramaila] In my advertising days I have been exposed to a considerable number of concepts: some were mundane, some not-so-bad and some never saw the light of day past the creative department. Lately, I have observed a handful of the same creative ideas on TV, which have been tweaked here and there to suit the 'concept', with the hope that the message or objective will be achieved. [video]

Posted 1 year ago | Like (1)
Radio station ads lack cultural element

[Bonnie Ramaila] Recently, I stumbled across television adverts promoting two or three SABC radio stations and I must admit that I was impressed with the public broadcaster for moving with the times and keeping up with the changes in our social environment. But the first thing that crossed my mind was that although this was an interesting and different execution, to me, something important was lacking.

Posted 2 years ago | Like
PPC Cement ad has what it takes

[Bonnie Ramaila] It's not very often that I become impressed with TV adverts because I am too critical. But, I must say, for the first time in a very long time there is an advert that communicates the multiple intricacies of a brand and its products, its blueprint, objectives, uses, benefits, single-minded proposition, the mission and vision of the company and its product. And that is the PPC Cement ad. [video]

Posted 2 years ago | Like
Vodacom: we're not having it

[Bonnie Ramaila] It took me a while to make up my mind about Vodacom's 'Surf for Free' ads - it wasn't until I read a 'gossip and chart' report received via some SMS info service, to which my cellphone-geek daughter subscribed me. I don't normally pay attention to the gossip bit, but it turns out that I share the same sentiments as Sir Elton John, but regarding our ad industry lately. [video]

Posted 2 years ago | Like

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