Sally Falkow APR is president and co-developer of PRESSfeed (www.press-feed.com), the social media news hub. Originally from South Africa, Falkow now lives in Pasadena, California. She is an adjunct professor for social media strategy and content for public relations at the Annenberg School for Communication and Journalism at USC in Los Angeles, California. She blogs at www.proactivereport.com and you can follow her on Twitter at @sallyfalkow.
Sally Falkow APR is president and co-developer of PRESSfeed (www.press-feed.com), the social media news hub. An ex-PRISA member from Durban, South Africa, she now lives in Pasadena, California.
She is an adjunct professor for social media strategy and content for public relations at the Annenberg School for Communication and Journalism at USC in Los Angeles, California. She blogs at www.proactivereport.com and you can follow her on Twitter at @sallyfalkow.
She is the author of the Effective E-book series: "Your Brand of Expansion - Effective PR strategies for entrepreneurs" and "Web Sense - Effective Website strategies for entrepreneurs".
She has lectured on website PR strategies at Back on Track America, in both Palo Alto (Silicon Valley on the AOL panel) and in LA on the Entrepreneur Magazine panel. She publishes various newsletters on PR strategy. She blogs at www.proactivereport.com.
[Sally Falkow] 2010 was the year of social media adoption - according to the annual Social Media Adoption survey, more than 60% of the global Fortune 500 now use some form of social media in their marketing and PR strategy and, for the first time, the spread was across all 500 on the list, not concentrated in the top 100 companies. This rapid adoption of new media and new technologies presents some interesting opportunities for the PR profession.
[Sally Falkow] Jakob Nielsen of the Nielsen Norman Group is known in the online world as the guru of usablity. Back in 2001, he wrote his first report on the usablity of online media rooms and his latest insights on how journalists use the web was released earlier this week.
[Sally Falkow] Forty four percent of traffic to consumer packaged goods (CPG) sites comes from search, according to new joint research1 from comScore, Procter & Gamble, Yahoo and SEMPO. And these buyers spent 20% more in the month following their search activity, reveals the study.
[Sally Falkow] YouTube is now the 12th most visited Internet domain in the US and it may well become more important for your brand or company to be on YouTube than to be advertised on TV, according to Marketing Profs.
[Sally Falkow] Although it should look good, the real purpose of a website is to generate sales or leads for your product or service – anything else is a waste of your marketing budget. That should be in bold type on your Internet marketing strategy.
[Sally Falkow] In addition to its acquisition of Five Across, which makes social-networking and forum software to help companies improve their internet marketing strategy and their communications with customers, Cisco sealed a deal last week to purchase software assets from, and acquire employees of, social-networking site operator Utah Street Networks.
[Sally Falkow] Success in online marketing depends to a large extent on being found in the search engines. If you don’t get found, no matter how stellar your website is, no one will see it. And getting good organic search ranking (natural placements on a search results page, not the paid listings) is getting harder all the time.
[Sally Falkow] In getting your message out in as many ways to as many qualified audiences as possible, you can add social media elements to the articles you want to syndicate in RSS feeds. Social media is a term used to describe websites that let users contribute to the content, and tag and rate content that is posted there.