Gwen is the only Certified Meeting Planner (CMP) in Botswana, a member of SAFREA and SASJA, a sub-editor for BizCommunity and the author of a book on conference & Events Planning. She freelances for Independent Newspapers and other SA media. She offers training in all her specialities
Freelancers Writing Services is a communications consultancy, committed to providing a professional, competent and measurable communications service to its clients.
Gwen Watkins formed a PR partnership in South Africa in September 1988, offering the full gamut of PR services from media liaison, marketing positioning, branding, external and internal communication strategies to event planning.
As a seasoned writer, Gwen offers commissioned features or articles on a per word fee basis to magazines, newspapers and on-line media. Editorial and sub-editorial services are also offered on a part-time basis. The consultancy has extensive Plain English re-writing expertise.
As a CMP®, Gwen organises conferences, events & exhibitions for commerce and industry. She also offers reportage services for conferences and meetings.
This base of expertise offers clients the ideal solution to the most serious problem facing a company - how to find a consultancy that will understand and strategize its communication and marketing messages in a sea of options.
In late 2011, Gwen produced three monthly reviews leading up to United Nations Framework Convention on Climate Change Seventeenth Conference of Parties (COP 17) with a final review for the Department of Environmental Affairs in Independent Newspapers.
In November 2012, she edited and contributed to 'Origins of our Future', a coffee table book for the Department of Environmental Affairs, covering the 10 years of progress on sustainable development in South Africa, since the World Summit on Sustainable Development was held in Johannesburg in 2002.
Gwen has written a textbook, 'Conference & Events Management', for Edge Publishing, as a textbook for third year tourism students taking events management as an elective in 2013.
Can I add customer-centric? If you are in business, should you not be focused on your customers first anyway? What are your other centring options – profit, employees, competitors, suppliers? To me, it sounds as if you know that your staff and you do not meet customer expectations but by saying it, it makes the customers feel better!
Many years ago, I got a call asking for 'Gail Watson'. "No," I said, "you must have the wrong number." However, she repeated my cellphone number correctly. I agreed it was my number and asked, “Who are you?” “I am your new private Nedbank banker,” she replied. She seemed quite huffy, when I replied, “Well as you cannot get either my first name or my surname correct, I see no reason to continue this call.” I then tracked down my private banker, who had been moved to another branch and carried on dealing with him. When will banks learn that a relationship means that – a continuance with the same individual not a one-night stand with a call centre?