[Deon Binneman] Reputation management expert and trainer Deon Binneman shares his insight into encouraging operations to accept full ownership of company reputation.
[Deon Binneman] The three ladies that Time magazine awarded the prize of Person of the Year 2002, may have set a precedent for employees thinking that it is okay to act as whistleblowers. However, why should an employee seek that route? Should an organisation not promote open, honest and transparent sharing of ideas and problems? asks Deon Binneman.
[Deon Binneman] Communicators today must think and practice strategically to be relevant in today's organisations, achieving measurable results and influencing reputation and performance, says Deon Binnemann.
[Deon Binneman] Whose responsibility is managing reputation risk? The CEO? The Board? The PR Department? Every employee bears some responsibility for the identification and management of risks to reputation, says Deon Binneman. However, members of the Board play a crucial role in setting the tone. There is no 'one size fits all' solution to managing reputation risk.
[Deon Binneman] In answer to the question posed in our FORUM in the first issue: "Does size count?" in evaluating the success of PR firms, reputation specialist, Deon Binneman, asks whether the real problem is not instead with current industry evaluation practices?