Donna Rachelson is the CEO and founder of Branding & Marketing YOU, a company that specialises in personal branding and marketing - and the author of the best-selling book of the same name. Donna can be contacted on or visit www.brandingandmarketingyou.com.
Donna Rachelson BA (Soc Work), Hons (Indus), MBA (Wits) is a business and marketing innovator with a passion for building people and businesses brands.
She has over 20 years of diverse experience in the fields of strategy, marketing and change management. Key positions held in her career include: Marketing Director for Nando's; Marketing Director for the South African Institute of Chartered Accountants; Marketing Director for DNA Supply Chains; Project Manager Priority Banking at Standard Bank of South Africa and various management positions at African Explosives and Chemical Industries (AECI).
Donna obtained her BA (Social Work) degree and BA Honours in Industrial Social Work through the University of the Witwatersrand. She completed her MBA through Wits Business School (WBS). She has 10 years of lecturing experience and has lectured marketing on the MAP programme at WBS. She also offers keynote speeches on various topics and is an accomplished professional speaker.
[Donna Rachelson] Often, in business or personal encounters with other people, we hear the phrase, "So, tell me a bit about yourself." Yet many of us don't have a well-packaged answer ready. And that means that we miss out on an opportunity to quickly convey all the most important things we want people to know about us. Instead, we ramble and leave out key bits of information.
[Donna Rachelson] What's your dream job? Everyone has one. Whether you want to work on a particular project, for a specific company, or you long to accomplish a defined goal, you probably have an idea in your mind of what your dream job would be. Instead of dreaming about that job, choose to pursue it and increase your chances of turning it into a reality.
[Donna Rachelson] Lance Armstrong has been an icon of cycling, the hero of countless sportspeople and an ambassador for cancer awareness, and yet over the past week his powerful personal brand has come crashing down. There are personal branding lessons we can take from his fall from grace, as well as from other sportspeople whose careers have been affected by controversy.
[Donna Rachelson] The world has caught Olympic fever and South Africans are glued to their TV screens thanks to the likes of Chad Le Clos, Cameron van der Burgh and the lightweight men's four rowing team, who have bagged three gold medals at the London 2012 Games.
[Donna Rachelson] Love her or hate her, Lady Gaga is a marketing genius. Before her meteoric rise to fame, she was just a girl who dropped out of school to start singing in nightclubs. She had no following and no reputation. But just a few years down the line, she's a global superstar with the highest number of followers on Twitter in the world, multiple award-winning tracks and millions of adoring fans. She is one of the most talked-about celebrities in the world. How has she managed this?
[Donna Rachelson] Any doctor or health professional will tell you that regular exercise is important to get fit and stay healthy. Likewise, if you want a "fit" and healthy personal brand, you need to flex your branding muscles and give them a workout. Here are a few ideas on how to do that.
[Donna Rachelson] Instead of trying to keep vague work-related New Year's resolutions ("I'm going to improve my career skills; find a better work/life balance or make more of an impact in my team"), focus on specific areas where you can implement sustainable changes in your work life in 2012.
[Donna Rachelson] The word "authenticity" has become one of those over-used marketing terms - people have stopped thinking about what it really means and why it's important. Yet authenticity is actually critical to successful and sustainable branding, especially in terms of personal branding and marketing.
[Donna Rachelson] Since writing my book, Branding & Marketing YOU, I've come to realise that there is a lot of confusion about what the term "personal branding" actually means. There are many misconceptions floating about and I'd like to clear a few of them up, which is why I've put together this list of four things that personal branding is not.