Profile

Profile

A graduate of Wits University where he obtained a BA(Hons) in International relations as well as two post graduate qualifications from Wits Business School, Gab Mampone is a member of both the International Forum and the Institute of Marketing Management.

He holds an MBA from De Montfort University, having authored a dissertation on "The factors influencing the decline of radio advertising expenditure and an in-depth analysis of radio advertising within the South African context". He has also completed courses at the Institute of Marketing Management, the Gordon Institute of Business Science. He is also a qualified and practicing Chartered Marketer.

As the General Manager of Radio Sales at the SABC with a staff complement of more than 170 people, his duties cover a range of responsibilities over nineteen 19 SABC radio stations. These include effective implementation of marketing, pricing and revenue strategies; providing strategic leadership in managing and providing solutions relevant to SABC Radio Sales; marketing and developing short, medium and long term competitive strategies as well as expanding and maintaining key markets. The strategic vision is to synergize and integrate all SABC revenue generating platforms to achieve optimal commercial returns in a hugely competitive environment.

In addition to his other responsibilities in 1999, Gab Mampone was appointed as an Audit Committee member of the Government Communications and Information Service and is also involved in the IMC and MDDA Audit Committees.
Gab Mampone
The SABC - 70 Years of broadcasting

There are few mediums other than radio that have done more to advance the concept of the global village over the last 100 years. From the wireless telegraph invented by the father of radio, Guglielmo Marconi, at the beginning of the 20th century, major technological and scientific developments have today entrenched radio firmly in the space age.

By Gab Mampone 1 Dec 2005 12:40

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