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Suhaifa Naidoo's profile on Bizcommunity

Suhaifa Naidoo is the marketing manager for Realmdigital, a top South African e-business strategy and technology partner specialising in web, social and mobile platforms. She holds a BSocSc degree from UCT and a post-graduate from Unisa. Suhaifa is passionate about social media, technology and everything digital. Follow @Suhaifa on Twitter, email her at and connect on LinkedIn.
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Six tips to optimise your social ranking for potential employers

[Suhaifa Naidoo] Choosing to be a part of a social network allows for you to be scrutinised, something once reserved for the famous. This, however, does not only stop with your friends and ex-partners: people are now being socially examined by potential employers as well. But does this mean that people should refrain from social networking?

Posted 1 year ago | Like
Suhaifa Naidoo commented on Seven tips for managing your brand's Twitter profile
Social media is definitely about engagement and not always about lead conversion therefore it can sometimes be difficult to track the ROI. Brands need to have a social strategy put into place. If the aim of social media is obtain leads which will generate into a conversion then this isn't always going to be easy to measure. But if a brand is using social media to create brand awareness, increase customer engagement and build relationships with potential customers then it gets easier. It is easy to monitor the type of content your fans prefer engaging with, if this content directed them to the site, how long they stayed on the site, what pages they viewed and if this led them to converting.

When using Google Analytics to measure the clickthroughs, an advanced segment tracking all social traffic sources (including all URL shortners) must be implemented. You can compare this segment to the overall data to see the comparison of all data and social data.
Posted 1 year ago | Like
Seven tips for managing your brand's Twitter profile

[Suhaifa Naidoo] To effectively manage your brand's Twitter account is a slightly different process to managing your personal one. The functionality may look the same, but your content is going to be different. Here are some tips to help make your brands profile a success.

Posted 1 year ago | Like (2)

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