Kim Penstone is a freelance journalist focusing on the marketing, media and advertising world. In the 10 years that she has worked in this environment, she has been editor of Marketing Mix, founding editor of MediaBytes and CreativeBytes, publisher of Marketingweb and associate editor of Brand magazine. Contact her on email .
Farqs always complained about ‘the old boys club’ in advertising, but when I joined the world of marketing journalism, that’s exactly what I encountered – quite literally. Tony Koenderman, Chris Moerdyk and John Farquhar, like the three musketeers, were the main manne in the industry. I was young and naive and knew nothing about the world of marketing or advertising. I will never forget how all of them brought me into their world, introduced me to people I needed to know, and taught me the ropes – even though I was the ‘competition’! (Not that John would have ever considered anyone competition!) It was a compliment from John on a piece I had written that made me feel part of the industry for the first time. And it was his giant smile at every function (and I do mean EVERY function) that kept me feeling that way. There are few people who would ever accuse John of being a gentleman, but that’s how I will always remember him – a gentle man, with a giant voice that too often belied his genuinely kind and caring nature. They don’t make ‘em like you anymore, Farqs. You will be sorely missed.
[Kim Penstone] Given the success of the recent Woolworths Lovebirds campaign, in not only raising R100 000 for charity but also raising awareness of the growing importance of the social networking space for brands, Bizcommunity.com thought it would be interesting to examine in closer detail the mechanics of this particular campaign - what worked, what didn't, what frustrated and what elicited warm fuzzy love for the Woolworths brand…
[Kim Penstone] If you thought launching a brand into customer-owned traditional cyberspace was scary, try doing it in the wild wild west of the social networking arena. Just ask Woolworths. When this much-loved retail brand decided to use Valentine's Day to mark its first foray into the social networking space via Twitter, it immediately discovered just how fluid and fast-flowing this particular medium can be. [see Fin24's challenge to industry]
[Kim Penstone] It's a done deal. Media24 has bought the magazine portfolio of Primedia Publishing for an undisclosed sum and staff at Primedia are packing their bags for the now-confirmed move to Protea Place.
[Kim Penstone] South African Breweries (SAB) recently launched a bold advertising campaign to counter prevailing alcohol abuse amongst South African drinkers. The campaign is part of a multifaceted initiative to combat alcohol abuse in South Africa.
[Kim Penstone] International Unilever brand Peperami has ditched its existing agency in favour of the South African-developed online ‘social think tank', IdeaBounty.com. Needless to say, creative executives aren't convinced.