[Pedro de Gouveia] NossoSuper is a national chain of supermarkets which was established by the Angolan government in 2005. The government created PRESILD - The Programme fore the Restructuring of Logistics and Distribution of Essential Products to the Population.
[Pedro de Gouveia] In Africa, there are few countries in which the ubiquitous red and white colours of Coca-Cola haven't been plastered across billboards, buildings and banners to epitomise "Cocacolonisation" by the world's biggest soft drink brand.
[Pedro de Gouveia] How 'Every Little Helps' - advertising helped Tesco's brand image in the 1990s. The radical transformation of Tesco's fortunes from slumbering number two to Britain's largest supermarket chain, has been well documented in the UK.
[Pedro de Gouveia] The USA's National Retail Federation's venerable retail trade publication, Stores magazine, announced the results of its 2008 Top 100 Retailers Study in July.
[Pedro de Gouveia] Keeping in constant touch with advertising and marketing developments is a necessity within the global retail and general marketing industry. With this in mind, I attended the annual Food Marketing Institute's FMI Show, which was held at the Mandalay Bay Convention Center in Las Vegas, Nevada, USA at the beginning of May 2008. Whilst in Vegas, I decided to visit some of the supermarket brands operating in and around this city.
[Pedro de Gouveia] Few business relationships are as tough and intense as those between advertisers and advertising agencies. There are many reasons, from the natural subjectivity of the business, to the stereotypes portrayed in shows such as Thirtysomething and locally Generations, to the generational gaps that can exist between clients and their “trendy” agencies.
[Pedro de Gouveia] Seeing how influential blogs are becoming, it can be tempting to try to co-opt them as part of a public relations effort. Given the somewhat skeptical, anti-establishment tone of blogs, attempts to make them part of the plan can backfire.
[Pedro de Gouveia] Here is an overview of the four most popular international social media sites this year: social networks Facebook and MySpace, the video-the sharing YouTube and the virtual world Second Life.
[Pedro de Gouveia] This new wave song by British band Buggles was the first music video to be shown on MTV, when the station debuted in the US in September 1981. The song was seen to herald the demise of radio. Something that has not quite happened in the 26 years since it was released…
[Pedro de Gouveia] Is traditional advertising dead? No, it's not, but the landscape has changed…