Jacqui is MD of De Facto (www.defacto.co.za), a Johannesburg-based customer behaviour and market research consultancy. She has been providing insights and information support to the marketing and advertising industries for over 20 years, spanning consumer and business markets in South Africa and beyond. Email her at or connect on LinkedIn.
Yes, the digital age brings great new information gathering opportunities but certainly not to the exclusion of traditional methods. The key is to combine the best of the old and the new. Moreover Africa still regularly presents us with markets and marketing problems where digital solutions simply don't apply.
[Jacqui Greeff] Our business has just suffered 25 consecutive days with no ADSL, thanks to Telkom. This chronically challenging 'net-less period was characterised by daily contact and pleading on our part, and apparent apathy on its. The odd SMS telling us that we still didn't have a service hardly qualified as a serious response.