Don Paul is among the leading authorities on Customer Relationship Marketing in the Western Cape. He is MD of Oscar Tango 1-2-1 Relationship Marketing and can be reached on (021) 462 2173 or .
Oscar Tango is the full service Marketing Agency responsible for the Bell's Fraternity of Connoisseurs, the Johnnie Walker Striding Man Society and the Ceres School Project.
As Managing Director, Don Paul comes of age this year. His 21 years in advertising, direct marketing and Customer Relationship Marketing have provided him with a lifetime of insights into the behaviour of brands, clients, consumers and databases.
Today, he is among the leading authorities on Customer Relationship Marketing in the Western Cape. His current and former clients include many of the case histories in this specialised field of marketing.
Don Paul can be reached at:
Oscar Tango 1-2-1 Relationship Marketing (021) 462 2173 083 300 1776 5 Roodehek St Gardens Cape Town
[Don Paul] That's the quandary facing marketers today. As I see it, you have these options: discounting or go to the database. Sadly, the first throws away hard-won profit; fortunately the second secures your future. These are the times when genuine Customer Relationships will be put to the test. Are you ready to cuddle up or will you have to rely on cutting costs?