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Odette van der Haar's profile on Bizcommunity

Odette van der Haar is CEO of the Association for Communication and Advertising (ACA) (www.acasa.co.za), the industry body of the SA advertising and communications sector representing roughly 100 advertising agencies collectively contributing about 95% of measured adspend. Odette previously headed up Sentech's Advertising, Events and Sponsorships and worked for SAPO, Siemens, BP, Mutual and Federal. Contact Odette on tel +27 (0)11 781 2772, email and follow @odette_roper on Twitter.
All | Articles | Profile
Food labelling legislation - not just about compliance

[Odette van der Haar] The requirements of the new 'food labelling' legislation, which became effective on 1 March 2012, presents an enormous opportunity for the advertising profession.

Posted 1 year ago | Like (2)
[2012 trends] Ad industry to continue defining, redefining itself

[Odette van der Haar] 2012 promises to be just as eventful as ever, as the advertising profession continues define and redefine its operations and creativity. I expect to see the following 12 trends and industry issues emerging in 2012. [multimedia]

Posted 1 year ago | Like (1)
Will festive season ad campaigns ring cash registers?

[Odette van der Haar] Historically, the retail season promises a spike in advertising and naturally consumer spend is not far behind as advertisers pull out all the stops to ensure that their brand makes it onto consumers' festive season shopping lists. In the face of a continued global economic recession, however, this is no simple feat...

Posted 1 year ago | Like
Ad awards aren't necessary - they're imperative

[Odette van der Haar] As human beings, we want to identify the best of the best, and the advertising and communications profession is no different. In truth, however, awards are about more than just separating the cream from the whey.

Posted 1 year ago | Like (2)
Putting a band aid on alcohol abuse?

[Odette van der Haar] The ban of alcohol advertising has been on the lips of government officials from not too long after tobacco advertising lost its public appearance rights in 1999. Now with political muscle behind the contentious restrictions bill, a full on ban of all alcohol advertising seems imminent.

Posted 2 years ago | Like
Bills, bans and BEE: a review of 2010, and a peek into 2011

[Odette van der Haar] We all expected 2010 to be a difficult year following the global economic recession, but the local advertising and communications industry faced some unexpected challenges which had little to do with economics and everything to do with a rapidly changing social, political and legal environment.

Posted 2 years ago | Like
[2010 trends] Hard times leading to healthy transformation

[Odette van der Haar] Despite the challenges of a post-recession environment, the industry is uniquely positioned to make 2010 a year of vigorous transformation.

Posted 3 years ago | Like

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