Odette van der Haar is CEO of the Association for Communication and Advertising (ACA) (www.acasa.co.za), the industry body of the SA advertising and communications sector representing roughly 100 advertising agencies collectively contributing about 95% of measured adspend. Odette previously headed up Sentech's Advertising, Events and Sponsorships and worked for SAPO, Siemens, BP, Mutual and Federal. Contact Odette on tel +27 (0)11 781 2772, email and follow @odette_roper on Twitter.
Odette van der Haar (nee Roper) has been the CEO of the Association for Communication and Advertising (ACA) (www.acasa.co.za) since October 2007.
The ACA is the industry body of the South African advertising and communications sector, representing roughly 100 advertising agencies collectively contributing about 95% of measured adspend.
Prior to that, she headed up Sentech's Advertising, Events and Sponsorship portfolio. During her career, she also worked for companies such as: African Technology Holdings, the South African Post Office, Siemens, BP Southern Africa, Rentworks and Mutual and Federal, holding various positions in marketing and business management.
Contact Odette on tel +27 (0)11 781 2772, email and follow her on Twitter at @odette_roper.
[Odette van der Haar] 2012 promises to be just as eventful as ever, as the advertising profession continues define and redefine its operations and creativity. I expect to see the following 12 trends and industry issues emerging in 2012. [multimedia]
[Odette van der Haar] Historically, the retail season promises a spike in advertising and naturally consumer spend is not far behind as advertisers pull out all the stops to ensure that their brand makes it onto consumers' festive season shopping lists. In the face of a continued global economic recession, however, this is no simple feat...
[Odette van der Haar] As human beings, we want to identify the best of the best, and the advertising and communications profession is no different. In truth, however, awards are about more than just separating the cream from the whey.
[Odette van der Haar] The ban of alcohol advertising has been on the lips of government officials from not too long after tobacco advertising lost its public appearance rights in 1999. Now with political muscle behind the contentious restrictions bill, a full on ban of all alcohol advertising seems imminent.
[Odette van der Haar] We all expected 2010 to be a difficult year following the global economic recession, but the local advertising and communications industry faced some unexpected challenges which had little to do with economics and everything to do with a rapidly changing social, political and legal environment.