[On the Nett] "Marketing is either something you get or you don't. You either love it or you don't." Joseph Jaffe, who clearly gets it, is talking from London. This South African-born marketing guru and sought-after consultant, speaker and thought leader on 'new marketing' is on a whirlwind 'seven cities in 14 days' tour talking to the industry. It's midnight in the UK and Jaffe, who's lived in America for years now, is talking into a microphone, doing an audio commentary for Bizcommunity.com.
[On the Nett] While the IT industry was covered in a cloud of dot.bomb greyness at the turn of the century, Vinny Lingham was happily visiting Silicon Valley and talking to the people at Google. The virtual bubble had burst and everyone was scurrying around saying that that was the end of that. But Lingham believed that the net was just going through a trough of disillusionment and that it would come back stronger than before.
[On the Nett] Digital communication was riding the crest of a wave when Warren Griffiths entered it eight years ago. The web was starting to sprout as a viable marketing channel in South Africa and clients were throwing big money at the space - in some cases, well over R250 000 for a simple CD-ROM.
[On the Nett] Standard Bank has attributed its 14 million online transactions, more than R1 billion worth of loans, and online usership figures of 500 000 per month for 2005 to its online advertising strategy and other banks agree: the rapidly growing digital forum can no longer be ignored.