Gavin Mills is the MD of Don't Forget George Events, (www.dontforgetgeorge.co.za), a specialist event production and communications company launched in 1998. He is as passionate about life as he is about his business, and believes it is up to voices of reason in a turbulent world, to help craft our future, not just accept it. Contact Gavin on tel +27 (0)11 791 3308, email and follow @Gavinmills on Twitter.
Gavin Mills started his professional life in engineering, moving on to computer programming and IT systems development before a dramatic shift to the performing arts. He performed as principal in two extravaganzas at Sun City, was principal understudy at the Moulin Rouge in Paris, and principal at the Scala in Spain and Estoril Casino in Lisbon, Portugal.
He returned to South Africa in 1991 to perform in the inaugural Miss World pageant at Sun City in 1992, before moving from performance to choreography, direction and production.
Gavin was instrumental in voter education leading up to the historic elections of SA in 1994, before joining Ogilvy & Mather as special projects manager, and later, event marketing director.
He launched his own company Don't Forget George Events (www.dontforgetgeorge.co.za; Facebook; YouTube) in 1998 with a vision to extrapolate principles of theatre into events and experiential marketing - a vision which has earned respect and recognition, and positioned DFG unique in its realm.
Contact Gavin on tel +27 (0)11 791 3308, email , connect on LinkedIn and follow @Gavinmills on Twitter.
[Gavin Mills] Human Rights Day has come again and gone, and got me thinking: If aliens ever came to Earth, who would we choose to meet them? Who would be the best representative of humanity - and of all life on Earth.
[Gavin Mills] Sometimes we become very arrogant, creating experiences. The holy grail of our trade is 'behaviour change', but when familiarity breeds contempt, how easy it is to trade focus for superficial flash and butt-kissing brownie points.
[Gavin Mills] Wouldn't it be wonderful if activation were as simple as it sounded... Get out there, shake your rattle, and roll in shekels. But, as many have learnt the hard way, that's not how it rolls no more...
[Gavin Mills] The problems facing us today in South Africa are present and real, but for me, the real danger is all the spin... The propaganda, political correctness, politeness, passiveness, acceptance, self-denial - and the resultant mute response to issues screaming for attention.