Naazneen Parkar is BrandsEye reputation analyst who joined the BrandsEye team in August 2010 after graduating from the Quirk Grad Program. Naazneen now manages the social media marketing for BrandsEye, and the accounts for several large clients. She has also consulted on the development of Quirk Education's course in online reputation management. Contact her at email or tel +27 (0)21 462 7353 and follow @naazp on Twitter.
[Naazneen Parkar] Let's face it, we all hear, read and speak about the importance of pushing online marketing. Accurate measurement is one of the strongest benefits of online marketing and, if done properly, can provide some interesting insights.